Why your content feels boring (even to you) If your content feels boring to you, your audience definitely feels it too. Here’s why that might be happening: ⤷ You’re copying other creators instead of building your own voice
⤷ You’re playing it safe to avoid judgment
⤷ You’re always teaching but never sharing your story
⤷ You’re posting what you think you should, not what you believe in Here’s what helped me break out of the “meh” phase: → Infuse more YOU into your content, your tone, your thoughts, your truth
→ Share the behind-the-scenes
→ Talk to one person, not “everyone”
→ Focus on conversations, not just conversions Your story is content. Your process is content. Your thoughts are content. If you’re bored, switch it up. Your people will find you when you show up as YOU.

Here’s the only question you need to ask before you post. Ask: Does my audience care about this, or just me? If the answer is “just me,” delete it. Your content isn’t about your brand’s feelings — it’s about what matters to your customers. One question, every time, will save your content from being ignored.

Your “Professional” Content Isn’t Converting. Here’s the uncomfortable truth: Your perfectly polished, corporate-sounding content is costing you clients. We’ve been taught that professionalism means: ↳ Never showing vulnerability. ↳ Only sharing wins, never struggles. ↳ Using industry jargon instead of human words. ↳ Hiding behind an “expert” persona. ↳ Posting flawless updates with zero personality. On paper, it looks impressive.In reality, it feels distant. Because your audience isn’t buying from a brand statement. They’re buying from a person. What actually connects—and converts—are the “messy” parts: The middle of your journey where things weren’t certain. ✔ The failures that shaped your biggest wins. ✔ The real reason you started your business. ✔ Your quirks, your voice, your humanity. ✔ The personal “why” behind your solution. So if your content feels professional but your calendar still feels empty, maybe it’s time to rethink. Stop trying to be the perfect expert. Start being the relatable human. #humanconnection #realstorieswin #beyourself

Your content might be good… but does it have you in it? 🤔 I met with a client last week, brilliant guy, sharp wit in person. But when I reviewed his content, none of that personality showed up. It was polished, but flat. Here’s the truth: people don’t just connect to information, they connect to your personality.! That’s what makes your content memorable. That thing that makes you unique, it could be your warmth, your curiosity, even your quiet thoughtfulness. Don’t leave it out of your content! So if your content feels a little basic, ask yourself—are you actually showing up as you?

If you want your content to get noticed, make sure you start here. Because no matter how good your ideas are… if the first 2 lines don’t stop the scroll, no one will ever see the rest. See what I did there? That’s your Hook → Re-hook. Here’s the framework I give executives & founders: ➝ Hook - 1-2 punchy lines (like the opener). ➝ Re-hook - tie it back to the reader (second line above). ➝ Value Add - share a clear takeaway or story (what I’m doing right now). ➝ CTA - end with a question or next step. Notice the spacing. Short lines. White space. Easy on the eyes. If you made it here, it worked. What’s the hardest part for you? Hooking readers, keeping it short, or knowing how to end? #LinkedInFormatting #Content #Visibility  

Does your content feel repetitive? The results aren’t matching your effort? Posting more isn’t the solution. When your message isn’t clear... Even the most consistent schedule won’t move people to connect or take action. Content rooted in clarity does the heavy lifting for you. It attracts the right audience, builds trust, and guides them toward the next step. Unsure how to get clear? 👉 Click the link in my bio or put "CLARITY" in the comments. I'll share personalized steps for you to stop creating just for the sake of staying visible and to start sharing to get results.

Why Most Founders Fail at Content Most founders post… But nothing happens. No likes. No leads. No growth. Here’s why their content fails (and how you can fix it): 1. No clear strategy → Random posts = random results 2. Inconsistent posting → People forget you exist 3. Talking about themselves → Instead of solving problems 5. Ignoring visuals → Ugly posts don’t get read 6. No call-to-action → People don’t know what to do next The good news? Content works if you do it right. ✔️ Clear strategy ✔️ Consistent posting ✔️ Audience-first approach ✔️ Clean design ✔️ Strong CTAs Do this → Build trust → Attract clients → Grow authority P.S. Want content that actually works? DM me “Content” and let’s fix your strategy today

Why Your Content Isn’t Building Authority (Even if You Post Consistently) Posting every day doesn’t guarantee people will trust you. The missing piece? Clarity. Here are 3 simple shifts that instantly make your content more authoritative: 1️⃣ Talk to one person. Instead of “everyone,” write as if you’re speaking to your ideal client. 2️⃣ Show, don’t just tell. Don’t just say “be consistent.” Share a quick example of what that actually looks like in practice. 3️⃣ Connect the dots. Always tie your post back to your reader’s problem or goal. Otherwise, it’s just noise. 👉 Authority isn’t about posting more. It’s about posting with purpose. what do you think 🤔share thoughts below 👇.

Try picturing someone from your target audience. Maybe it’s one of your current customers — the kind you’d happily work with again and again. What would make them stop scrolling? What message would really land with them right now? When you have a clear picture of who you’re speaking to, your content naturally feels more focused — and keeps their interest over time.

They're reading your posts. They're nodding quietly. But they're not clicking. Congrats, you just invented ✨content limbo✨ That's because you’re educating them… but not directing them. When someone sees your content, they go through 3 stages: 1. “Oh, this is helpful” → Awareness (they realize their problem) 2. “This sounds like me” → Resonance (they relate to your POV) 3. “Now what?” → Action friction (they don’t know what to do next) And here’s where most creators fail: They leave their audience hanging in stage 3. So, how do we fix that? Follow these 3 steps as a start: ↳ Creating “bridge” content that links to your solution ↳ Ending with a micro-action: “Want the template? I’ll send it.” ↳ Inviting convo: “Curious if this is you too, drop a yes or tell me I’m wrong.” If you don’t tell them what to do next, don’t be surprised when they do nothing. ⸻ I’m Francois. I used to end posts with “Thoughts?” like I was collecting philosophical essays. Now I just tell people what to do and hope they think I’m charming.