Andrew M.’s Post

I've written for 25+ coaches. The #1 concern they have: "Will this sound like me?" Fair question. Getting someone’s voice right is more than just about: • Nailing their tone • Using catchphrases • Sounding conversational It has to sound exactly like them.. While saying what they actually mean, in the simplest way possible. Tough for sure. But totally doable. (And tbh, that’s why people hire ghostwriters. They have the ideas, they’re just not great at turning them into words.) Here’s the 15-minute voice-matching test I run for every client: 1) Find their “Anchor Posts” These are the posts they’ve already written. Not just their LinkedIn content. Could be tweets, newsletters, even DMs. And if you have none of that? I’ll ask for 2–3 posts from their favorite creators.. Someone whose voice and style they’d love to emulate. 2) Break down their writing DNA I plug those samples into ChatGPT or Claude (Claude > ChatGPT for this, imo) and generate a style guide. What I’m looking for: → Sentence length → Vocabulary & tone → Favorite phrases → Humor style → Structure & flow It’s freakishly accurate. 3) Match it and test it Then I grab an idea from our kickoff call and write a post.. Using the exact rhythm and tone we just defined. If it feels like them? We’re good. If not? I keep tweaking until it does. 4) Add it to project instructions Once we’ve nailed the voice, I lock it into their Notion doc or project file. Is it perfect? Not always. But it’s usually 85% there, and a quick edit gets it to 100%. And once your content actually sounds like you? → Your audience feels like they know you → Your content starts doing the heavy lifting for you That’s the difference between “just posting” and building trust that sells. That’s about it. Thanks for reading. Want to be a better coach with a stronger pipeline? Follow Kush Shah for content that helps you sign more clients.

Why are chat messages so easily misunderstood? Has this ever happened to you? You send an “Ok” via chat meaning “noted,” but the other person reads it as “annoyed or rude.” This phenomenon happens with "Chatting" and is what communication scholars call a “Lean medium.” Chats convey words but eliminate the real-life cues, such as tone of voice, facial expressions, and body language, that help people understand intent. Some classic communication theories explain why this happens: Media Richness Theory (Daft & Lengel, 1986) → This propounds that rich channels (such as face-to-face or video) convey tone and emotion. Lean channels (like chat) don’t, which is why meaning often gets lost. Social Presence Theory (Short, Williams & Christie, 1976) → Chats have low “presence” in that you don’t quite feel the other person there, so it’s easier to misread. Cues-Filtered-Out (Sproull & Kiesler, 1986) → Text removes the little social signals like smiles, pauses, and emphasis that shape interpretation. Attribution Theory (Heider, 1958; Jones & Davis, 1965) → When meaning is unclear, people fill in the gaps with their own assumptions or mood. Expectancy Violations Theory (Burgoon, 1978)→ If a message feels shorter, slower, or more formal than expected, it can come across the wrong way. That’s why a simple “Sure.” might feel supportive to one person and dismissive to another. What can you do to fix this? ·      Add tone back using emojis, punctuation, or even GIFs ·      Use voice or video when the message or conversation is sensitive ·      Ask for clarity instead of assuming the worst. At the end of the day, words are not always the problem; the medium is. Also, chats don’t always carry intent; people do. Nonetheless, the responsibility of understanding is shared: senders can add clarity when chatting, and receivers can pause before projecting tone. So next time you read a short reply, pause before reacting. What you “hear” in your head may not be what the sender means at all.

Absolutely agree with this. 🔥 Silence may feel safe, but in reality it keeps us invisible. Opportunities don’t always go to the most talented — they go to the most visible. Building a personal brand isn’t about ego, it’s about sharing your story, your value, and your credibility so the right people know you exist. I’ve learned that if you stay quiet, someone less skilled but more vocal will capture the opportunities that could have been yours. Visibility = credibility. And credibility creates trust, influence, and results.

𝗘𝘃𝗲𝗿𝘆 𝘄𝗼𝗿𝗱 𝘄𝗲 𝗰𝗵𝗼𝗼𝘀𝗲 𝗰𝗮𝗿𝗿𝗶𝗲𝘀 𝘄𝗲𝗶𝗴𝗵𝘁. Language. Word selection. Intent. In every story, written or verbal, we have to consider who's absorbing the information—and how. Is your target broad, or niche? A swath of strangers. Prospective clients. A mix of current and past clients, too. What are they consuming about your brand? How are they getting the information? Are they listening, scanning, reading, or maybe something else? Do you even know? 𝗧𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝘄𝗲 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗮𝗻 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗯𝗲 𝗱𝗶𝗹𝘂𝘁𝗲𝗱, 𝗹𝗶𝗸𝗲 𝗮 𝗴𝗮𝗺𝗲 𝗼𝗳 𝘁𝗲𝗹𝗲𝗽𝗵𝗼𝗻𝗲. The message that sticks depends on whose ear you have. Who's closest to the storyteller? Who repeats the version they heard, and how loudly? Are you sure it's the right version? If you're not actively shaping (and monitoring) your narrative — rest assured someone else will. Through assumptions. Hearsay. Or a single digital interaction taken out of context. Nothing is worse than a tree 🌲 falling and no one knowing it's there. This is why clarity and consistency in how you show up matters. Who gets to influence the narrative? 𝗬𝗢𝗨. 𝗬𝗼𝘂𝗿 𝘄𝗼𝗿𝗱𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗮𝗯𝘀𝗲𝗻𝗰𝗲. 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲𝗺 𝘄𝗶𝘀𝗲𝗹𝘆. ➡️ Quick audit: Google yourself right now. Does what you find match the story you're trying to tell? Share what surprised you. #brandnarrative #storytelling #googlesearch #authenticity #clarity #consistentvoice 📸 ChatGPT Communication keys.

It could have been a video, not an email. We’ve all said it: "This could have been an email." Usually when we’re stuck in a meeting that didn’t need to happen. But here’s the other side of that coin: Not everything should be an email either. I recently came across a well-written and detailed guide on using ChatGPT. It was full of valuable insights. But the moment I opened it, I found myself endlessly scrolling. The message was solid but the format buried it. As someone who’s spent hundreds of hours building skills around prompting and ChatGPT, I value depth. But depth doesn’t need to come with friction. Sometimes, it's simply easier to watch than to read. A short, clear video can deliver more clarity, more context, and a better experience; especially for tutorials or step-by-step content. It's not that one format is better than the other. But there's always a right format for every message. Ask yourself: - Is your content instructional? - Does it benefit from visuals or pacing? - Are you aiming for clarity and engagement? If so, video might be the smarter option. Would love to hear your thoughts. Are you using video enough in your day-to-day communication? P. S. I make mine on Tella!

One night, my friend said, “Yaar, you’ve shared more with ChatGPT than with me.” He was right. Every idea, fear, goal—even silly doubts—I’ve typed it all. So I tried something crazy. I asked ChatGPT to read everything I’ve ever written since Day 1… and tell me who I really am. What came back felt more real than any LinkedIn summary. A real, raw profile written like a coach who’s watched you grow. You can try it too. Here’s how: Step-by-step: 1. Open ChatGPT 2. Copy-paste the prompt below 3. Read the response it generates 4. Reflect on what feels true, what surprises you Then tell me in the comments— What surprised you the most? Prompt Starts: Based on all my ChatGPT prompts and responses from the day I registered until today, please generate a personalized self-profile that includes: 1. Who I am – A summary of my personality, interests, and behavior patterns inferred from my interactions. 2. My Core Strengths – Highlight key skills, thinking style, or recurring positive traits. 3. My Weaknesses – Gently surface limitations, blind spots, or patterns of hesitation. 4. My Goals – Outline the ambitions and outcomes I seem to be consistently working toward. 5. My Attitude and Approach – Describe my problem-solving style, tone, and emotional lens (e.g., optimistic, analytical, curious, cautious). 6. Overall Characteristics – Build a cohesive personality snapshot that reflects how I show up across creative, personal, and professional contexts. Please write the profile in a natural, human tone—as if it were crafted by a career or life coach who has been observing me closely over time. Prompt Ends here... And if you want more follow-up prompts to turn your conversation into a powerful tool for building your profile or shaping your personality, type PROMPT in the comments. I’ll DM you the next set #selfreflection #chatgptprofile #digitalmirror #aiandselfgrowth #careerclarity #lifedesign

For a long time I didn’t believe in connections. I lived with the mindset: if you don’t hurt anyone, everything will be fine. You can only trust yourself. And it seemed logical. As long as you work on small projects, it kind of works. But then come bigger projects. Teams. Clients. Agencies. Internal staff. And suddenly everything runs through you. That’s when you realise: connections are not “spare people” you can call when there’s a problem. They are relationships that remain. Even after the project ends. And they show how well you can build them and how gracefully you can step out of them. I’m not a master of this. Some endings were heavy. But the good news is - with experience, those cases become fewer. Here are a few things I’ve learned along the way: People are not robots. Tasks don’t get done the same way by everyone. Each person has their rhythm, and that’s okay - the key is to notice it. Agencies are not subordinates. Paying them doesn’t make you the boss. They’re partners. Conflicts happen, but top-down communication never works. Emotional intelligence is a skill. You can train it. There are plenty of free resources, and it truly makes life easier for you and for others. Boundaries matter. Quietly, without anger or hidden irritation. Once, I got too deep into an employee’s personal issues and both of us became ineffective. We sat down, talked openly and it became easier for everyone. If saving a relationship isn’t possible, say it honestly. Not every connection has to be preserved. And that’s okay. Sometimes silence helps. Not to avoid a conversation, but to speak without unnecessary emotions and move on faster. Because in the end, we’re all human. Everyone goes through hard times, and it always shows at work, whether we want it or not. I’m still learning, and I don’t always get it right. But one thing I know for sure: people need people. Especially at work… even if they have ChatGPT 🖤

Creative ideas don’t always fall out of the air. I love it when inspiration hits at 2am or when I’m out walking the dog. But those moments aren't often enough. Most of the time, ideas come from showing up. My creative thinking prompt from ChatGPT today was: Oblique Strategies Stimulus – “Emphasise the flaws.” Creative Challenge – How could you design an art marketing idea that highlights imperfections or mistakes instead of hiding them, and use that tension to make the work more compelling? My first reaction? Nothing. Can’t be bothered. Lazy brain talking. Then I caught myself thinking: What flaws could I emphasise? Could it be in one of my abstract faces? Not the obvious flaws, but something closer to my theme, the fight between self-doubt and self-rebellion. Ten minutes later, a spark of an idea. Onto my Notion list it goes. Some days the ideas are weak, predictable, even frustrating. But with the right stimulus, something new appears. Not through serendipity, but through forced connections and unexpected twists. 👉 Do you find more ideas come to you in sudden flashes, or by working through the process until something arrives

If you could just spend 10 minutes a day talking to 2 people on LinkedIn, that’s enough for you to get consistent clients every quarter. You don’t need to comment on random posts for hours. You don’t need to send 20 cold DMs a day. You don’t need to post twice a day. Just talk to people. And by talk, I don’t mean asking them about the weather or their coffee order. I mean start a real conversation. Grab their attention. Understand their problem. See if you can help. Show them proof that you can. Make them trust you. Then pitch. It might take you a week of 10-minute conversations to even bring up your service. But when you do, the chances of them saying yes are high. Here’s the catch. You need to actually know how to communicate. Not with some ChatGPT outreach prompt. Not with a fake “just checking in” opener. But with real understanding, real intent. This isn’t a skill you learn in a $1000 course. You learn it by doing. Every day. One conversation at a time. So just start talking to more people.

I talk to myself. Out loud. Especially when I'm working through something highly tedious or technical, or requires a lot of focus. I audibly explain the steps to myself. It helps me dial in, while also relaxing my brain. So a quick ChatGPT explained that self-talk could be an indicator for any of the following: ✅ Organizing thoughts: Saying things out loud helps your brain process and structure ideas more clearly. It’s like giving your thoughts a “workspace.” ✅ Problem-solving: Many people verbalize steps or options when working through a challenge (think of athletes talking themselves through plays or students solving math problems aloud). ✅ Emotional regulation: Talking to yourself can calm you down, motivate you, or help you reframe negative thoughts in a more positive way. ✅ Memory support: Speaking information out loud makes it easier to remember (similar to reading something aloud while studying). It doesn’t mean you’re “weird” or “crazy.” In fact, research shows that people who talk to themselves often have higher self-awareness and may even perform better on tasks that require focus, planning, or self-control. ------------------------- Any other "self-talkers" who have found it helpful for any other reasons? Or which of the above have you found to be the most true about yourself?