How AI is changing customer needs: B2B International

This article came out at the start of the year, and it asked a provocative question: Will B2B customer experience even matter by 2030? Now, as we approach the last quarter of 2025, it’s worth reflecting. The answer feels clearer: CX isn’t disappearing; it’s evolving. AI continues to give teams incredible real-time insights, but human expertise remains the glue that builds trust, drives collaboration, and ensures long-term customer success. Quick check-in: • Are your AI tools helping your team strengthen relationships, or just automate tasks? • Are you leaning on human insight to stay ahead of shifting expectations? #B2B #CustomerExperience #CX #AI #Leadership

Continuous memory of customer interactions is how the next wave of B2C brands will win. If you can track the entire customer journey and create experiences that feel personal and on-point, you will keep them coming back. Fragmented memory destroys sales momentum, and customers hate the experience as well. Nobody likes to ask a support bot a question, get escalated to a phone based support rep, have to ask the same question again, and then ask a third time when they are patched over to the right team to help them. A week later, they won't remember the final support rep that helped them. They will remember that it took half an hour of their day to get a simple issue resolved and they won't want to shop with you again. At a minimum, the history of customer interactions should be visible to your customer facing AI tools, and human agents if you have them. But the truth is that today's consumers expect more then that. They want your brand to know what they bought last time, what else might be a good fit for them, and how they can get more value from your product. They want to be rewarded for their loyalty and they want the offers you give them to be personal and based on their past interactions, not random and general. This is where most people miss the value of AI Agents. Yes, they are great for handling dialogues for support and conversion. But more then that, they are the interaction layer that 100x's the data your company can collect on it's customers. Armed with that data, you can create customer experiences that blow the competition out of the water. Are you leveraging data from customer-agent interactions to improve CX and sales?

Zero-Touch Customer Engagement: Leveraging AI Chatbots to Drive 24/7 Sales Customer expectations are evolving: they want instant answers, personalized recommendations, and seamless experiences around the clock. With AI for B2C and AI for B2B alike, zero-touch engagement via intelligent chatbots is no longer optional—it’s table stakes in any robust Artificial Intelligence strategy. Why It Matters Immediate Response: Studies show 82% of consumers expect an instant response to inquiries¹. Scalable Support: Handle thousands of simultaneous chats without expanding support headcount. Lead Qualification: Pre-screen prospects, capture intent data, and automatically book meetings for your sales team. Real-World Examples A retail brand increased conversion rates by 20% by using an AI chatbot to recommend accessories based on browsing history. A SaaS provider reduced demo-booking friction by 50% when prospects could schedule calls directly from the chat interface. Getting Started Map Your Customer Journeys: Identify high-value touchpoints where chat can reduce friction. Train on Your FAQs: Feed the chatbot with your existing knowledge base, then refine through live-chat transcripts. Measure & Optimize: Track metrics like resolution time, CSAT score, and conversion lift to continuously improve. By embedding chatbots into your AI for B2B and AI for B2C playbooks, you’ll delight customers, free up your team for strategic tasks, and drive around-the-clock revenue. Want more insights on building a scalable Artificial Intelligence strategy? Hit “Follow” to stay ahead of the curve!

In today’s fast-paced market, loyalty isn’t just about great products—it’s built on meaningful interactions and personalised experiences. This is where AI is transforming customer engagement. From predictive recommendations to AI-powered chatbots and real-time analytics, businesses are redefining how they connect with audiences. Early adopters are already seeing stronger loyalty, higher retention, and better conversions. The good news? You don’t have to be a tech giant to get started. 👉 Read the full blog here: https://lnkd.in/gpj7_4-V #CustomerEngagement #DigitalTransformation #AIChatbots #CustomerExperience #Singsys

Chatbot Channels Launches AI-Driven Customer Engagement Platform to Empower Small and Medium-Sized Businesses: “Our mission is to simplify automation for growing businesses. With Chatbot Channels, SMEs can adopt enterprise-level customer engagement tools without the barriers of cost or complexity,” said Bert Rodriguez, Owner and Manager of Chatbot Channels. Chatbot Channels, founded and managed … Continue reading → #Business #MarketingSales #ProfessionalServices #Technology #US

I have said it before and I will say it again. If you are not reading Metrigy, you are missing the boat. Their latest research on proactive customer experience strategies is worth the read. The shift from reactive service to proactive outreach is not just a trend, it is becoming the expectation. Nearly 60 percent of businesses are already doing it, and the payoff is clear: higher satisfaction, stronger loyalty, and better lifetime value. The nuance is in how it is done. Customers do not want endless check ins or empty alerts. They want value. That could mean flagging a problem before it happens, saving them time with a reschedule option, or making a discount feel tailored instead of generic. AI now makes this timelier and more personal than ever, but it has to be guided by real customer insight, not guesswork. This is exactly where 8x8’s intelligent communications platform helps. By unifying voice, messaging, video, and contact center with AI driven insights, we give businesses the ability to connect in the way customers actually want. Purposeful, personal, and delivered on the right channel. That alignment is what turns outreach from an annoyance into an advantage. When a company reaches out to you proactively, what is an example of it being genuinely helpful instead of just noise?

In customer engagement, we’ve seen a clear evolution: - From transactional interactions - To contextual conversations - And now - towards intelligent experiences Today’s customers don’t just want to be served, they expect to be understood. This is what defines the ‘Know Me’ era of customer experience. I recently spoke with CIOandLeader about how Exotel is approaching this shift - where customer experience is powered by Agentic AI, real-time context and a unified platform that brings bots, agents, and channels together. A few takeaways from the conversation: - Why we believe AI and agents must collaborate - not compete - How contextual journeys, not just channels, define modern CX - What it means to move from automation to AI with intent and reasoning If you’re thinking about where CX is headed - and how to build for it - this may spark a few ideas. #CustomerExperience #AIinCX #AgenticAI #DigitalCX #Exotel #KnowMeEra

AI isn't just tech, it's the future of customer relationships. In today's fast-paced digital world, customer expectations are higher than ever. Businesses must evolve to maintain a meaningful connection with their audience. AI can be a game-changer in achieving this goal. Imagine being able to predict what your customers want before they even ask. AI-powered tools can sift through vast amounts of data to uncover patterns and insights about customer preferences. This allows businesses to tailor offerings and personalize interactions, creating a more engaging customer experience. For instance, AI-driven recommendation systems in e-commerce platforms suggest products that align with a customer's past behaviors and preferences, making shopping more intuitive and enjoyable. AI can also automate routine customer service tasks, allowing human agents to focus on complex issues that require a personal touch. Chatbots are available around the clock, providing instant assistance and freeing up human resources for tasks that truly need empathy and critical thinking. This not only improves efficiency but also enhances customer satisfaction by ensuring they receive timely support. Moreover, AI enables businesses to monitor customer sentiments through natural language processing. This means you can keep a finger on the pulse of how customers feel about your brand in real time. Businesses can swiftly respond to negative feedback and capitalize on positive trends, fostering a proactive approach to customer relationship management. Integrating AI into your customer relationship strategy doesn't require a hefty investment or a team of experts. Many AI solutions are designed to be user-friendly and scalable, fitting seamlessly into existing business processes. The key is to start small, identify specific areas where AI can add value, and gradually expand its role as you become more comfortable with the technology. Adopting AI for customer relationships isn't just about improving sales; it's about building trust and loyalty. The ability to anticipate needs and provide personalized experiences becomes a competitive advantage in a crowded market. P.S. How do you think AI could enhance customer interactions in your business? Still reading? Love that! But if this post didn’t really click or teach you much, give the video below a shot. It’s kind of off-topic, but you might pick up something new, or at least find it entertaining (hopefully). ******* Want to learn how to implement Artificial Intelligence (AI) solutions for your business operations? Get in touch or follow AI-First here: https://lnkd.in/gxVWP3_n 🔄 Repost this post

Struggling to gather and act on customer feedback effectively? Many businesses miss out on valuable insights due to outdated or cumbersome feedback processes, leading to unmet customer expectations and lost opportunities. In today's competitive landscape, understanding your customers at every touchpoint is crucial for improving satisfaction, loyalty, and growth. That's why Zonka Feedback is here to transform your customer experience management. ✔️ Easily design stunning, multilingual surveys in minutes with AI-powered tools ✔️ Collect feedback seamlessly across multiple channels, including web, SMS, email, and offline ✔️ Turn feedback into actionable insights with AI analytics, real-time reports, and automated workflows Get Started with Zonka Feedback for Free Today - https://lnkd.in/db3XFcpc #DigitalMarketing #marketing #SaaS #B2B #SMB

The future of customer engagement isn't just about finding customers. It's about building authentic communities. Discover how smart brands are cracking the code on customer retention through innovative ambassador programs. By partnering with passionate users across different sectors, they're not just selling products. They're building movements. The secret? Putting real people at the center of the brand story, creating genuine connections that drive both loyalty and growth. This is exactly the kind of strategic thinking that separates industry leaders from followers. When passion meets purpose, and when brands become communities, that's where the magic happens. And here's the game changer: AI is about to supercharge this entire approach. Watch the full interview here: https://lnkd.in/g4EtHYdv Curious about what AI could unlock for your business? Book a free 30-min evaluation: https://lnkd.in/gi-DcT_H Or learn more at www.roaraisolutions.com Learn more about Final1: https://www.final-one.com #DigitalTransformation #AIStrategy #CustomerEngagement #BrandBuilding #CommunityMarketing