How B2B customer experience is evolving with AI and human insight

View profile for Chris Wayman

Chief Growth Officer

This article came out at the start of the year, and it asked a provocative question: Will B2B customer experience even matter by 2030? Now, as we approach the last quarter of 2025, it’s worth reflecting. The answer feels clearer: CX isn’t disappearing; it’s evolving. AI continues to give teams incredible real-time insights, but human expertise remains the glue that builds trust, drives collaboration, and ensures long-term customer success. Quick check-in: • Are your AI tools helping your team strengthen relationships, or just automate tasks? • Are you leaning on human insight to stay ahead of shifting expectations? #B2B #CustomerExperience #CX #AI #Leadership

Himaksh Bisht

Strategic Marketing Analyst across EMEA & India | 10+ Yrs in Ads, Performance, Content & AI Automations

2w

CX + AI = the perfect recipe! 🤖

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