How AI boosts customer trust in e-commerce

View profile for Britta Lietke

Senior Knowledge Expert at McKinsey & Company

Most consumers are willing to wait 4-7 days for free shipping, as long as it’s reliable. If deliveries duck out of promised windows, dissatisfaction, purchase returns and refund requests often follow. Forbes analyses how AI is reviving customer trust in e-commerce. #eCommerce #Logistics

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