Customer data platforms aren’t new: But they’re quickly becoming standard operating procedure for more and more dealers. Unlike CRMs, which hold static, siloed data, CDPs unify everything (website visits and service appointments to purchase history) into one clean customer profile. And with those insights dealers are unlocking new marketing efficiencies. Take Rohrman Auto Group. When they started down the CDP path, they discovered less than half of their customer data was even usable. So, they spent $60,000 across 22 stores thoroughly cleaning the data. With that foundation in place, the team built 96 micro-audiences for hyper-specific customer comms. But the next frontier is… (you guessed it) AI. Dealers are already testing CDP-driven campaigns that build “audiences of one”—personalized messages based on a customer’s service visits, browsing history, even notes about their family. Meaning, dealers can be ultra-personalized with the audiences they pursue— It’s just a matter of aligning the content to them. Read The Breakdown here, together with Stream Companies: https://lnkd.in/ekqqkP2j
Todd Smith
2w
Most dealers don’t have a CDP problem, they have a data hygiene problem. You can spend $60K cleaning records and build 96 micro-audiences, but if the warehouse isn’t dealer-owned you’re just handcuffed to another vendor. The real frontier isn’t AI stacked on CDPs, it’s AI running on clean, dealer-controlled intelligence. Until that shift happens, CDPs are just another middleman.
Chris Kurtz
2w
Here is the reach and cost we were able to attain for a prestigious Mercedes-Benz dealership after washing their zero party data. Nobody had ever done it before and it allowed us to reach millions for pennies on the dollar! 👀 using The Mediatwist Group Omni Presence Ad Machine that runs off of a dealerships zero party data. www.mediatwistgroup.com
Jacob Marez
2w
AI can do so much more than just personalize emails or initiate contact. Agentic AI , when paired with a dealers own data and third party data (Including credit data), can go as far as creating , targeting, deploying and evaluating full multi-channel campaigns at a sophistication far beyond what's possible now.
Clean data isn’t optional—it’s step #1 for any successful CDP build. For Rohrman Automotive Group , our micro audience buildout and real-time, targeted marketing campaigns unlocked high-ROI use cases and the results? -Email open rates jumped from 15% to 55% -Close rates improved from 18% to 30% Proof that when you start with clean data, the impact compounds across every channel!
Visionary AI Translator for Forward-Thinking Dealerships | SaaS Founder | Rebuilding Sales Culture, One A.I. Conversation at a Time | Future proofing the Auto & Sales Industry One Broken Process at a Time
2wEveryone’s hyping CDPs, but this is what I am seeing. Most of them aren’t ‘Customer Data Platforms.’ They’re Control Dealership Platforms. You’re not gaining control, you’re just handing the keys to a new middleman. Clean data is critical, but unless you own the warehouse, you’re just trading one set of handcuffs for another. All because the dealership ecosystem isn't ready for AI but they need to start implementing it. So we tack another Band-Aid as we have always done in the past.