Clean data isn’t optional—it’s step #1 for any successful CDP build. For Rohrman Automotive Group , our micro audience buildout and real-time, targeted marketing campaigns unlocked high-ROI use cases and the results? -Email open rates jumped from 15% to 55% -Close rates improved from 18% to 30% Proof that when you start with clean data, the impact compounds across every channel!
Customer data platforms aren’t new: But they’re quickly becoming standard operating procedure for more and more dealers. Unlike CRMs, which hold static, siloed data, CDPs unify everything (website visits and service appointments to purchase history) into one clean customer profile. And with those insights dealers are unlocking new marketing efficiencies. Take Rohrman Auto Group. When they started down the CDP path, they discovered less than half of their customer data was even usable. So, they spent $60,000 across 22 stores thoroughly cleaning the data. With that foundation in place, the team built 96 micro-audiences for hyper-specific customer comms. But the next frontier is… (you guessed it) AI. Dealers are already testing CDP-driven campaigns that build “audiences of one”—personalized messages based on a customer’s service visits, browsing history, even notes about their family. Meaning, dealers can be ultra-personalized with the audiences they pursue— It’s just a matter of aligning the content to them. Read The Breakdown here, together with Stream Companies: https://lnkd.in/ekqqkP2j
