The GTM tech stack is evolving faster than ever - here's what's happening right now in sales and marketing intelligence. Just dropped: 6sense launched their AI Writer Open Beta yesterday
6sense AI Writer Open Beta: Revolutionizing Sales and Marketing Intelligence
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In performance marketing, every click, impression, and bid matters. What used to take hours of manual tuning is now being transformed by AI-driven optimization—not just automation, but intelligent decision-making at scale. Today’s AI doesn’t just react to data—it predicts, adapts, and explains. From dynamic bidding to creative rotation, AI is helping us: - Detect anomalies before they impact ROI - Personalize campaigns in real time - Optimize across marketplaces with transparency and speed As someone who’s built automation frameworks and partnered with engineering teams, I’ve seen firsthand how AI can elevate campaign strategy—when paired with human insight. The future isn’t just “hands-off.” It’s smart collaboration between humans and machines. Curious to hear how others are integrating AI into their ad ops stack. Let’s share notes. AdTech #AIOptimization #PerformanceMarketing #Automation #MarketplaceStrategy #DigitalAdvertising #MarketingOps #AIinAdvertising
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The most sophisticated marketing teams don't choose between AI models—they orchestrate their collaborative intelligence through unified platforms. Our latest technical analysis examines 10 strategic prompts that transform weekly marketing calendar development from reactive task management to proactive strategic orchestration. Key Technical Considerations: ✓ Cross-functional alignment protocols ✓ Competitive intelligence integration methodologies ✓ Performance prediction algorithms ✓ Resource optimization frameworks Read the complete technical breakdown: https://lnkd.in/didUXDYF What's your experience with AI-assisted marketing planning? How are you addressing the single-model limitation challenge? #MarketingAutomation #AIMarketing #MarketingStrategy #DigitalMarketing #MarketingTech #ContentStrategy #MarketingCalendar #AITools #MarketingOps #StrategicPlanning #MarketingAI #CampaignManagement #MarketingInnovation #TechMarketing #MarketingAnalytics #AIStrategy #MarketingProfessionals #DigitalStrategy #MarketingExecution #MarketingWorkflow
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Such a fun conversation. The bottom line? CRMs weren’t built to work for sellers. We’ve set out to change that. On the latest Founded & Funded, our co-founders Patrick & Austin join Madrona’s Sabrina Albert (Wu) to talk about what an autonomous CRM really means: – Why the $100B CRM market is ready for AI – How usage-based pricing flips the model (free CRM, only pay when the AI works for you) – The rise of autonomous GTM teams & the "Go-to-Market Engineer" – Lessons from the “beautiful mess” of building early-stage And check out the matching vests! 🦺 🎧 Full episode + transcript: https://lnkd.in/egcyEbzZ 📹️ Watch here: https://lnkd.in/ebR2twyq
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Nearly half of small businesses began using AI in the past year—many report measurable time savings and new customer wins. https://lnkd.in/dCqsHMb2 🚀 Recent surveys and policy research back these gains: adopters cite time saved, higher customer acquisition, and clearer operational insights. https://lnkd.in/gkdPmFgx If you’re a founder or operator wondering where to start, three practical wins to consider: • Speed up routine work ⏱️ — Automate invoicing, appointment scheduling, and basic customer replies to reclaim hours each week. • Personalize without the overhead 💬 — AI-powered templates and segmentation let small teams deliver tailored marketing and support at scale
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When conducting online marketing, do you also face these challenges: high traffic costs with inconsistent quality, difficulties in data tracking, complex attribution models, low conversion rates, and poor alignment between marketing and sales? We’ve developed a solution based on a new philosophy to address these pain points — a product called “Tycoon SAM.” Tycoon SAM offers: ✅ Efficient traffic acquisition ✅ Data-driven insights ✅ Differentiated attribution ✅ High conversion capabilities By combining large- and small-model technologies and presenting results through gamified visualization, the product has already entered internal testing and evaluation. ✨ We welcome your thoughts in the comments section. A select group of users will be invited to become our first free beta testers. #AI #MarketingAutomation #MarTech #GabeIO
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When conducting online marketing, do you also face these challenges: high traffic costs with inconsistent quality, difficulties in data tracking, complex attribution models, low conversion rates, and poor alignment between marketing and sales? We’ve developed a solution based on a new philosophy to address these pain points — a product called “Tycoon SAM.” Tycoon SAM offers: ✅ Efficient traffic acquisition ✅ Data-driven insights ✅ Differentiated attribution ✅ High conversion capabilities By combining large- and small-model technologies and presenting results through gamified visualization, the product has already entered internal testing and evaluation. ✨ We welcome your thoughts in the comments section. A select group of users will be invited to become our first free beta testers. #AI #MarketingAutomation #MarTech #GabeIO
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When conducting online marketing, do you also face these challenges: high traffic costs with inconsistent quality, difficulties in data tracking, complex attribution models, low conversion rates, and poor alignment between marketing and sales? We’ve developed a solution based on a new philosophy to address these pain points — a product called “Tycoon SAM.” Tycoon SAM offers: ✅ Efficient traffic acquisition ✅ Data-driven insights ✅ Differentiated attribution ✅ High conversion capabilities By combining large- and small-model technologies and presenting results through gamified visualization, the product has already entered internal testing and evaluation. ✨ We welcome your thoughts in the comments section. A select group of users will be invited to become our first free beta testers. #AI #MarketingAutomation #MarTech #GabeIO
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Google Ads is no longer a playground for manual optimizers. It’s an AI-first battlefield now. And while that sounds exciting... it also means you're playing by Google's rules. Here’s what’s REALLY going on inside the machine: Google wants more control It’s pushing Performance Max, AI Max, and Demand Gen to the front. More automation, less advertiser input. Smarter ≠ better (always) AI guesses based on your signals. Bad tracking = bad decisions. Period. You lose visibility With full automation, you don’t know what’s working. That makes testing and scaling harder. The rich get richer Accounts with more data perform better. New advertisers? You’re flying blind for a while. Differentiation is YOUR job now Everyone uses the same AI tools. Your offer and creative are the only way to win. So, what’s the move? ✅ Don’t resist automation ✅ Guide it with strong inputs (data, creative, offer) ✅ Track everything Hyros or server-side tagging is a must ✅ Keep testing manual vs AI setups don’t blindly trust the robots Google’s AI isn’t out to get you. But it’s not here to save you either. #googleads #digitalmarketing #aiperformance #paidmedia #advertisingstrategy #growthmarketing #performanceads #marketingmindset #marketingwithsumitdas
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AI should do the boring routine work letting people focus on what people do best. In my world of B2B marketing analytics, I see some of our customer's highest-paid employees spending hours every week doing digital busy work with data. They are tracking down reports/dashboards: is this the right one? Where is my bookmark? They are copy/pasting data from their browser. They are navigating tabs in massive Excel docs. And slides, endless slides with data, charts, colors all mashed together with human clicks. This is hours and hours of manual busywork: every single week. Every team should be we re-evaluating these hidden costs and experimenting with AI automation. What used to be impossible before, is now more and more possible every day. I discuss this on the blog (in the comments).
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