How AI is transforming performance marketing with smart collaboration

View profile for Krishnakumar D

Ad Operations Specialist at Walmart

In performance marketing, every click, impression, and bid matters. What used to take hours of manual tuning is now being transformed by AI-driven optimization—not just automation, but intelligent decision-making at scale. Today’s AI doesn’t just react to data—it predicts, adapts, and explains. From dynamic bidding to creative rotation, AI is helping us: - Detect anomalies before they impact ROI - Personalize campaigns in real time - Optimize across marketplaces with transparency and speed As someone who’s built automation frameworks and partnered with engineering teams, I’ve seen firsthand how AI can elevate campaign strategy—when paired with human insight. The future isn’t just “hands-off.” It’s smart collaboration between humans and machines. Curious to hear how others are integrating AI into their ad ops stack. Let’s share notes. AdTech #AIOptimization #PerformanceMarketing #Automation #MarketplaceStrategy #DigitalAdvertising #MarketingOps #AIinAdvertising

Sarthak Singh

Operations Leader | FAST | CTV and DOOH Streaming Expert | Ex - Samsung | Ex - GOC’er | Ex - Yahoo

1w

Well said and very helpful.. AI is a game-changer in campaign optimization—enabling smarter targeting, real-time bidding, and data-driven creative decisions for better performance! Though still some part of creative and campaign optimisation requires manual efforts and understanding AI has only been I would say a mode to enable suggestions and not a complete decision making in this space. 🚀

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