How to Work Smarter with Meta Advantage+ for Facebook Marketing

Media Buyers who disregard creative analysis will become irrelevant in the DTC space. Advertising in Q4 will be even more about: - Value-driven creatives - Content production - Communities Creatives are assets that fuel extreme business growth. Finding a working interest on Facebook won't give you the same leverage. As a result, creative media buyers become a commodity. Master creative analysis and become the dark horse in 2025.

You ever hear people say, “I’m running ads but they’re not working”? Yeah — because ads don’t sell, copy sells. Facebook doesn’t magically beam money into your account because you pressed “launch.” It’s a platform. A billboard. If your message sucks, the platform just broadcasts your failure faster. Stop blaming the algorithm. Stop blaming targeting. It’s not the software. It’s your words. Headlines that don’t hook. Offers that don’t land. CTAs that don’t move. If you want ads that sell, stop obsessing over buttons in Ads Manager and start obsessing over the damn copy.

Last week on a discovery call, a prospective client told us: "We tried Meta ads for 3 months and spent £10k with zero results. Digital marketing doesn't work for our industry." Plot twist: Their "Ad strategy" included boosting posts about their office Christmas party from last year… Here's what actually happened (and how we fixed their strategy): ❌ Their mistake: Treated Facebook like a billboard  ✅ Our solution: Built a proper funnel with targeted audiences ❌ Their mistake: No conversion tracking setup  ✅ Our solution: Implemented pixel tracking and custom conversions ❌ Their mistake: Generic creative that looked like everyone else's  ✅ Our solution: User-generated content and problem-focused messaging The lesson: It's not that digital marketing doesn't work. It's that random execution doesn't work. Ready to stop throwing money at the algorithm? Let's talk strategy.

🤔 Wanna know what makes a GOOD ad? Just watch this 🤟 We talked to marketing experts behind some pretty cool brands to learn what they think the secret sauce to a great ad is AND what makes ads not-so-great: 😵 Not putting the audience first 😵 Copying another memorable/viral brand 😵 Lack of innovation with the creative 📝 See how you can use Meta’s ad tools to create ads that lead to success for your biz: https://go.fb.me/cfd5pt

6 figures in ad spend. $0 in tracked revenue. That was the reality for a national fitness chain running campaigns across Google, Meta, and affiliates. In 30 days, we rebuilt their attribution foundation: ✔ Real revenue values flowing into platforms ✔ Full-funnel audiences for remarketing ✔ Finance + Marketing are finally speaking the same language Attribution clarity isn’t about tools. It’s about engineering visibility where none exists.

Last week: YouTube captured sports viewer attention with expanded ads, Meta launched AI-powered creative tools for brand campaigns, Google rolled out clearer PMax reporting and deeper web-to-app connections, TikTok strengthened its search ads with impressive purchase lift metrics, and Reddit introduced new publisher insights to help media brands track content performance. Full article link in comments.

You’ve probably boosted a post before. And sure, sometimes it works. But the real problem: You have almost no control over what’s actually working. So even if you get results, it’s nearly impossible to repeat them. That’s why if you’re serious about running ads, you should be using the actual Meta Ads Manager. You can test different angles + audiences You can see why a campaign is performing And most importantly, you can repeat a winning formula instead of guessing Boosting a post can give you a quick hit. But the Ads Manager sets you up for more consistent leads + revenue. That’s the difference between ads that feel like a gamble… and ads that can actually grow your business. 🙌🏾

Most businesses don’t “fail” at ads because Meta or Google didn’t deliver. They fail because they never had a budget strategy in the first place. ✅ Know your audience ✅ Match your spend to clear goals ✅ Build campaigns, not just boosted posts Get this right and suddenly your budget stops looking like an expense — it becomes an investment. Would you like us to break down how much businesses actually need to budget? 👀 (Stay tuned… this is our September focus). #AdStrategy #VisibilitySystem #BusinessGrowth #MarketingTips #SmartSpending

YouTube Ads are having a bit of a glow-up… and honestly? Most digital marketers haven’t caught on yet. For years, YouTube was “the awareness channel.” Great if you wanted reach. Great for your brand film. Not so great if you actually wanted… you know… revenue. 💷🙈 But plot twist: that’s old news. 🚀 With AI targeting + better attribution, YouTube has quietly become one of the sneakiest performance channels out there. Here’s why: 1. People are literally searching, learning, deciding right there on YouTube. 2. You get the emotional punch of video and the accountability of performance marketing. 3. Results aren’t just “yay, impressions!” They’re “oh hey, YoY revenue.” The smart brands? They’re already capturing demand while competitors are still stuck making “brand films” no one watches past 5 seconds. If you’re still treating YouTube ads as a “nice-to-have,” I hate to break it to you… but you might just be leaving money (and market share) on the table! Lets chat if you want to find out more! #YouTubeAds #PerformanceMarketing #DigitalStrategy #MarketingROI

Can we talk about how wildly misunderstood Google Ads still are in 2024? Despite being a marketing tool that's been around for over two decades, I still run into businesses that are either underutilizing it… or worse, burning cash on campaigns that never had a chance. Let’s break this down. Google Ads isn’t just a digital billboard. It’s a real-time, intent-based engine that puts your solution in front of someone actively searching for it. Think about that. You're not interrupting someone scrolling through memes — you're catching them mid-question, mid-problem, mid-I-need-a-solution-NOW. And if you can: ✅ Show up with a message that hits ✅ Direct them to a landing page that loads fast and delivers value ✅ Build trust in seconds