Why Brands Fail with Google Ads: Focus on Fundamentals

Most advertisers are making a big mistake with AI Max in Google Ads. They switch it on and expect instant results, only to watch it cannibalize their best-performing campaigns. AI Max isn’t a magic button that brings unlimited new customers. It has potential, but only if you know how to guide it. From what I’ve seen and tested: Most of the traffic goes to branded searches. Asset optimization often underperforms existing campaigns. Without guardrails, it can undo months of hard optimization work. So, should you use AI Max? Yes—but in a separate campaign. Add your existing keywords as negatives and let it focus on finding incremental traffic instead of eating up what already works. The future of Google Search is AI-driven, but without strategy, you’re just feeding Google rather than growing your business. #GoogleAds #AIMax #PPCStrategy #DigitalMarketing

⚠️ STOP wasting ad spend you can’t track. Google just rolled out a quiet update to AI-Max campaigns that changes the game: 🔥 New metrics now reveal how Google’s AI is expanding your keywords and which landing pages it’s pulling traffic from (even ones you didn’t target!). For years, advertisers have asked: “Where is my budget really going?” Now we finally have the answer. 👉 Here’s why this matters: You’ll see whether those “AI expansions” are driving sales — or just clicks. You can prune the waste and double down on profitable traffic. You finally get control + clarity = higher ROI. 💡 Smart brands will use this NOW to gain an edge… while everyone else keeps blindly trusting the algorithm. If you’re serious about scaling with AI-powered Google Ads (without letting the AI run wild), let’s talk. I help businesses decode these new metrics and turn them into predictable profit. 📩 DM me or drop a comment if you want me to audit your campaigns and uncover where your hidden ROI is waiting.

Google Ads Tip #15 Work with the machine — not against it. Google’s AI and automation tools are powerful — when used correctly. Still, too many advertisers try to override the system: - Manually adjusting thousands of bids - Avoiding Smart Bidding because they “don’t trust it” - Ignoring automation out of habit or fear This isn’t just inefficient — it can actively hurt performance. The key is knowing what to trust — and when. Generally reliable: - Smart bidding strategies - Budget allocation - Real-time auction signal optimization More situational: - AI-generated audiences - Auto-applied recommendations - Automatically created ad assets The worst move you can make? Blindly trusting or blindly rejecting automation. What to do instead: Leverage automation where the data supports it Test any AI-driven feature before scaling it Let performance — not opinion — guide your decisions Let the machine do the heavy lifting, but you stay in control of the strategy. Not sure which parts of your account should be automated? DM me and I’ll help you map it out.

Is your Google Ads strategy ready for the AI revolution? 🤖 The way Google understands your customers is fundamentally changing. It's shifting from simple keywords to understanding the full intent behind a user's conversation. 𝐓𝐡𝐢𝐬 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐮𝐩𝐝𝐚𝐭𝐞; it's a new way of thinking about digital advertising. The key is no longer just about bidding on the right terms, but about feeding Google's AI the right signals about your brand and your ideal customers. Think of your Google Ads account as an AI training system. Every piece of data you provide - from your website content and customer reviews to your conversion tracking - teaches it who to find. Here are three pillars to focus on right now: 𝐓𝐫𝐚𝐢𝐧 𝐭𝐡𝐞 𝐀𝐈: Feed your Google Ads account high-quality data. The better the data, the smarter the AI gets at finding customers who convert. 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐒𝐭𝐫𝐨𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐏𝐫𝐨𝐟𝐢𝐥𝐞: Google's AI "stalks" your entire digital footprint. A consistent and positive presence across your site, socials, and reviews is now more critical than ever. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐭𝐞𝐧𝐭: Move beyond rigid keywords and think about the problems your customers are trying to solve. This is where the real opportunities are. The businesses that adapt to this AI-first approach will build a massive competitive advantage. 𝐖𝐚𝐧𝐭 𝐚 𝐡𝐞𝐚𝐝 𝐬𝐭𝐚𝐫𝐭? We're going to personally review the Google Ads strategy for 10 businesses and build them a custom action plan to capitalize on these changes. No sales pitch. Just a clear, actionable plan you can implement right away. 𝐓𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐟𝐫𝐞𝐞 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐚𝐜𝐭𝐢𝐨𝐧 𝐩𝐥𝐚𝐧, be one of the first 10 people to comment "Ads" below! 👇 #GoogleAds #AIinMarketing #DigitalMarketing #PerformanceMax #GoogleAI #AdvertisingStrategy #MarketingTips #BusinessGrowth

AI Overviews are reshaping paid search. As clicks decline, acquisition costs climb, especially across top and mid-funnel programs. This isn’t just tactical; it’s a structural shift in how performance marketers must drive growth. Swipe through to explore the shift and 3 quick moves to adapt today. Follow us for more insights! #PaidSearch #AIinMarketing #SearchMarketing #FutureOfSearch #CorporateRanking

🚨 Don't Miss This Google Ads Update 🚨 Advertisers worldwide can now tap into AI Max – a powerful new tool bringing Google’s AI directly into Search campaign optimization with more control, flexibility, and creative oversight. ✨ What’s New: ✅ Global rollout – AI Max is now in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. ✅ One-click experiments – Run tests directly within your campaign flow to simplify optimization and decision-making. ✅ Text guidelines – Ensure Google AI generates brand-safe, high-performing ad copy aligned with your creative standards. This update makes it easier than ever to combine AI-driven performance with advertiser-driven control. 👉 Are you planning to try AI Max in your campaigns? #googleads #marketing #AImax #Paidads

🔵🟠🔵 Google Expands AI Max Globally to Give Advertisers More Control Google is now moving AI Max into beta globally across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. Advertisers everywhere will soon have access to new controls and tools that let them fine-tune how AI works in their Search campaigns. Some of the most useful new features include: One-click experiments so you can test AI Max strategies directly within your campaign flow. This makes it easier to see what works without a ton of setup. Text guidelines that steer Google’s AI when generating ad copy, helping ensure it aligns with your brand’s voice, safety standards, and creative guidelines. Improvements across UI and API tools so that monitoring, tweaking, and oversight are more integrated and less of a guessing game. These changes help alleviate one of the biggest advertiser concerns: balancing automation with control. You get more of the AI boost like broader reach and efficiency gains without completely handing over creative or strategic levers. Are you ready to test AI Max in your search campaigns? What’s the control or feature you’re most excited about experiments, brand safety, or creative guidance? Drop a comment, and follow us for more updates on how ad tech is evolving! #GoogleAds #AIMax #PPC #DigitalMarketing #AdTech #AutomationWithControl #SearchAds #CampaignTesting #BrandSafety #GrowWithTBM #Newsfeed

🚀 Google just rolled out AI Max worldwide! Now you can: ✨ Run one-click experiments ✨ Keep ad copy brand-safe with text guidelines ✨ Use it across Google Ads, Editor, Search Ads 360 & API Why it’s cool 👉 More AI power, but you still stay in control. Coming soon: these features will also land in Performance Max campaigns this fall. Bottom line → Time to start testing AI Max in your campaigns! https://lnkd.in/gUffkYt3  #GoogleAds #DigitalMarketing #OnlineAdvertising #MarketingStrategy #AIinMarketing #PerformanceMax #SearchAds #MarketingTools #AdTech 

Google keeps telling you to “trust the AI.” But if you’ve run ads on a tight budget, you know how fast that money burns when Google decides what’s best. You need control. Not chaos. With small budgets, every dollar must flow into campaigns that give you leverage. Anything else is wasted spend. If you’re generating leads, search is your lifeline. High-intent keywords. Exact match. Landing pages that answer objections and qualify buyers before they reach your calendar. If you’re selling products, performance max is your foundation. Build it around one flagship offer. Max out assets. Separate signals into cold, no targeting, and warm. Let data feed the system without drowning it in noise. 1. Funnel your budget into one reliable engine. 2. Tighten targeting until results show repeatability. 3. Layer in a branded campaign to protect your name. Do this, and you stop bleeding spend. You’ll know exactly where conversions come from. You’ll be able to forecast growth with confidence. You’ll finally see ROI, even on a small budget. Start here. Stay disciplined. Scale when the data proves it. Try it, and you’ll see how much further the same money carries.

🔥 Breaking: Google's AI Max just went global - and early adopters are seeing 3X better search performance. Here's what this means for your 2024 marketing strategy... Game-changing moment for digital marketers. Google's AI Max for Search is now available worldwide, and it's not just another update. Here's what you need to know right now: 🎯 One-click AI integration across all major Google platforms 🔄 Built-in experiment tools to test performance ✍️ New text guidelines coming this fall for brand-safe content 🎮 Enhanced creative control and optimization Why this matters for your campaigns: • Test AI Max against current campaigns instantly • Generate high-performing assets aligned with your brand voice • Scale optimization across multiple platforms seamlessly • Make data-driven decisions with zero guesswork The best part? You can start today. No complex setup. No lengthy onboarding. Ready to level up your search game? Here's your action plan: 1. Access Google Ads or Search Ads 360 2. Enable one-click experiments 3. Monitor performance against existing campaigns 4. Fine-tune with upcoming text guidelines Don't wait for your competitors to get ahead. The future of search marketing is here. Curious about implementation? Drop a comment below, and let's discuss how you're planning to leverage AI Max for your 2024 strategy. #DigitalMarketing #GoogleAds #AIMarketing 𝗦𝗼𝘂𝗿𝗰𝗲꞉ https://lnkd.in/gwjtDwru