Simon Telek’s Post

I have seen too many brands rush into advanced Google Ads tactics. Implementing AI, scripts, automation, etc. before mastering the basics. The truth? 📊 80% of wasted ad spend happens because fundamentals aren’t solid and building upon a shaky campaign foundation. Here’s what really drives healthy campaigns: ✅ Correct account & campaign structure (not one messy catch-all) ✅ Accurate conversion tracking (data tells the truth, not guesses) ✅ Thoughtful keyword match types (stop letting Google broad-match you into oblivion) ✅ Tight ad copy that matches search intent (duh!) ✅ Clear budgets aligned to actual goals (spend smart) Want to scale? Start here. The basics aren’t “boring.” They’re where the money is saved and growth begins. 👉 What’s the #1 “basic” you’ve seen most advertisers skip?

🚀 Google Think Week 2025 is here! Google just unveiled game-changing updates for advertisers: - AI Max for Search – smarter, broader reach, up to 27% higher conversions. - YouTube Commerce – shoppable ads, creator partnerships, seamless web-to-app links. - Creative AI Tools – Asset Studio & Product Studio for instant image/video generation. - Agentic AI Advisors – proactive recommendations for campaigns, analytics, and measurement. The message is clear: AI is no longer just a tool—it’s your advertising partner. Are you ready to level up? Full details in the comments 👇 #GoogleThinkWeek #DigitalMarketing #AIinAdvertising #GoogleAds #YouTubeAds #MarketingInnovation

AI + Synergy = The Future of Google Ads Google just dropped something big: The “Power Pack” strategy. And it might change the way advertisers approach campaigns in 2025 and beyond. Here’s what’s new 1/ Unified AI-Driven Campaign Strategy ↳ Combines AI Max for Search, Performance Max & Demand Gen campaigns under one strategy ↳ Makes campaign planning, execution, and scaling simpler 2/ Smarter Reporting at Asset Level ↳ More granular reporting so you can see what’s really driving results ↳ Better data → Better decisions → Better ROI 3/ Creative + Brand Control Upgrades ↳ Enhanced AI creative generation while letting you maintain brand consistency ↳ Balance between automation and brand safety 4/ Web-to-App Conversions, Unified ↳ Connects how your Search & Shopping campaigns drive app installs ↳ Measures first in-app conversions in a single flow Why This Matters: Advertisers can now focus on performance with precision, not guesswork. Less manual stitching of data. More time on strategy & scaling. The future of Google Ads is integrated, measurable, and AI-assisted — and this update is a major step in that direction. Have you tried combining web + app campaigns yet? What do you think about this move toward total unification? ♻️ Repost if you think advertisers need to prepare for this AI-first ad era.

Most advertisers are making a big mistake with AI Max in Google Ads. They switch it on and expect instant results, only to watch it cannibalize their best-performing campaigns. AI Max isn’t a magic button that brings unlimited new customers. It has potential, but only if you know how to guide it. From what I’ve seen and tested: Most of the traffic goes to branded searches. Asset optimization often underperforms existing campaigns. Without guardrails, it can undo months of hard optimization work. So, should you use AI Max? Yes—but in a separate campaign. Add your existing keywords as negatives and let it focus on finding incremental traffic instead of eating up what already works. The future of Google Search is AI-driven, but without strategy, you’re just feeding Google rather than growing your business. #GoogleAds #AIMax #PPCStrategy #DigitalMarketing

🚀 Google Ads Update: Smarter Campaign Budgets & AI Power! (Update: September 10, 2025) Hot off the press—Google Ads just made campaign management even smarter. Advertisers can now set "campaign total budgets" for Search, Performance Max, and Shopping campaigns—let AI boost your results during busy promo periods! Plus, the new Text Guidelines tool lets you shape AI-generated ads to fit your unique brand voice. Explore the next level of efficient, AI-powered ads today! #GoogleAds #MarketingUpdate #AIPowered #DigitalMarketing

AI Max is now live in Google Ads, Editor, SA360, and the Ads API and it’s reshaping how campaigns are built, optimized, and measured. Here’s where the real impact will be:- 1️⃣ Experiments at Scale One-click experiments will change adoption speed. 📈 Early pilots showed +12% CTR vs. manual setups. ➡️ Smart teams will build structured testing calendars, not leave outcomes to chance. 2️⃣ Creative Guardrails AI copy can accelerate scale but drift off-brand fast. Google says text guidelines reduced off-brand outputs by ~30%. ➡️ This is where defining tone, compliance, and banned terms becomes non-negotiable. 3️⃣ Performance Max Convergence With 90%+ of new advertisers already defaulting to automation, the wall between Search and PMax is disappearing. ➡️ The differentiator? Knowing where automation drives ROI vs. where human oversight is irreplaceable. 4️⃣ Data-Driven Edge Early automation adopters saw 15–20% lower CPA. But performance varied 2–3x depending on discipline in creative + targeting. ➡️ Track weekly: CTR lift, CPA changes, compliance scorecards. My perspective: This isn’t about whether you “like” AI in ads. It’s already the backbone. The edge will go to teams who set guardrails, run intentional experiments, and tie SEO/PPC outputs to revenue outcomes; not vanity metrics. #GoogleAds #PerformanceMarketing #SearchMarketing #DigitalStrategy #AdTech #GrowthMarketing #AIMarketing

🔵🟠🔵 Google Expands AI Max Globally to Give Advertisers More Control Google is now moving AI Max into beta globally across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. Advertisers everywhere will soon have access to new controls and tools that let them fine-tune how AI works in their Search campaigns. Some of the most useful new features include: One-click experiments so you can test AI Max strategies directly within your campaign flow. This makes it easier to see what works without a ton of setup. Text guidelines that steer Google’s AI when generating ad copy, helping ensure it aligns with your brand’s voice, safety standards, and creative guidelines. Improvements across UI and API tools so that monitoring, tweaking, and oversight are more integrated and less of a guessing game. These changes help alleviate one of the biggest advertiser concerns: balancing automation with control. You get more of the AI boost like broader reach and efficiency gains without completely handing over creative or strategic levers. Are you ready to test AI Max in your search campaigns? What’s the control or feature you’re most excited about experiments, brand safety, or creative guidance? Drop a comment, and follow us for more updates on how ad tech is evolving! #GoogleAds #AIMax #PPC #DigitalMarketing #AdTech #AutomationWithControl #SearchAds #CampaignTesting #BrandSafety #GrowWithTBM #Newsfeed

Not all Google Ads bidding strategies are created equal, the real skill is knowing when to use each one. - Manual bidding → best for new campaigns or testing. It gives you control, lets you see which keywords and audiences perform, and helps build reliable baseline data. - Automated bidding → useful once you have got data flowing. Google adjusts bids in real time to save time and capture opportunities you’d miss manually. - Smart bidding → powerful for scaling, but only if your conversion tracking is solid. Without clean, consistent data, Google’s AI will optimize toward noise instead of results. A simple framework: Start manual → collect enough conversion data → move to automation → then scale with smart bidding. Too many advertisers jump to smart bidding too early and end up wasting spend. Where do you see the biggest ROI, manual control, automation, or smart AI driven bidding? #DigitalMarketing #GoogleAds #PPCStrategy #SmartBidding #AdOptimization #LetsBeBrand

🔥 Breaking: Google's AI Max just went global - and early adopters are seeing 3X better search performance. Here's what this means for your 2024 marketing strategy... Game-changing moment for digital marketers. Google's AI Max for Search is now available worldwide, and it's not just another update. Here's what you need to know right now: 🎯 One-click AI integration across all major Google platforms 🔄 Built-in experiment tools to test performance ✍️ New text guidelines coming this fall for brand-safe content 🎮 Enhanced creative control and optimization Why this matters for your campaigns: • Test AI Max against current campaigns instantly • Generate high-performing assets aligned with your brand voice • Scale optimization across multiple platforms seamlessly • Make data-driven decisions with zero guesswork The best part? You can start today. No complex setup. No lengthy onboarding. Ready to level up your search game? Here's your action plan: 1. Access Google Ads or Search Ads 360 2. Enable one-click experiments 3. Monitor performance against existing campaigns 4. Fine-tune with upcoming text guidelines Don't wait for your competitors to get ahead. The future of search marketing is here. Curious about implementation? Drop a comment below, and let's discuss how you're planning to leverage AI Max for your 2024 strategy. #DigitalMarketing #GoogleAds #AIMarketing 𝗦𝗼𝘂𝗿𝗰𝗲꞉ https://lnkd.in/gwjtDwru