DigitalMarketer’s Post

Instagram has been rolling out a lot of updates lately, but this one is truly a shift in strategy. The newly launched Repost feature allows you to share other users' posts and Reels directly to your feed and profile, in a dedicated tab. For content creators and marketers, this is a powerful tool, it helps amplify reach, encourages collaboration, and makes high-performing content more visible. If Instagram’s algorithm continues to evolve like TikTok’s, this could open the door to faster content virality and greater organic growth. It’s not just a repost, it’s a new way to boost visibility.

Just a reminder cos it can be confusing: if you’re being paid or incentivised to post about a brand or product, you do need to disclose it on LinkedIn like other creators have to do on other channels too. (updated) LinkedIn does have a built-in tag like Instagram or TikTok, and the same laws still apply on this channel. It can be confusing and something that a lot of people agree needs to be clearer for creators and audiences but if you’re being incentivised, you need to disclose, no need if you’re just genuinely hyped and posting for the love of it.

Back again with another social media marketing tip! TikTok could make product launches go viral overnight. Here’s how I’d use it for a launch: 🎯 Tease early: Post small, intriguing previews of the product. 🎯 Leverage UGC: Get early testers to post their own content using the feature. 🎯 Create a branded challenge: Use the feature to spark shareable participation. If you’re launching something soon, try teasing it early and check if you see a difference in your metrics. #TikTokMarketing #BrandLaunch #SocialMediaTips

More views do not mean more sales on TikTok Shop. A video can do 500k views and barely bring in orders. Another can do 10k views and drive hundreds of conversions. Why? Because sales aren’t driven by vanity metrics. They’re driven by the right kind of content that connects with the right audience. The algorithm can put your video in front of millions, but if those people don’t see a reason to buy, the views are worthless. Good TikTok Shop content isn’t just about grabbing attention. It’s about creating desire, building trust, and removing objections. That’s when views actually turn into revenue. So don’t obsess over going viral. Obsess over making content that converts.

While TikTok faces regulatory uncertainty and Instagram struggles with declining engagement, YouTube Shorts is exploding: - Over 200 billion daily views as of 2025 (up from 70B in 2023). - Creators and brands are shifting back, following the audience. The lesson? Platforms evolve, but audience attention always finds its way to the most stable, scalable, and creator-friendly ecosystem. Curious to hear from you, do you think YouTube will reclaim its spot as the #1 platform for creators or is this just another phase in the content cycle? #youtube #creators #socialmedia #marketing #videoproduction

The TikTok Shop “No Sales” Problem Isn’t What You Think When a brand tells me they’ve been on TikTok Shop for 4–6 weeks with zero sales, I ask them one question: How many creators have actually posted your product? The answer is almost always: 10 or 20… maybe 50. Here’s the reality: ❌ TikTok Shop won’t magically send you buyers ❌ Listing your product is not marketing ❌ One creator post won’t feed the algorithm If you want traction: ✅ 200+ creators posting in the first month ✅ Daily content on your own brand page ✅ Consistent Lives to boost visibility ✅ Promotions and bundles to test offers TikTok’s algorithm is hungry. The more content you feed it, the more chances it has to find your buyers. “No sales” isn’t a platform problem — it’s a volume problem. Thanks!

When a TikTok “mistake” becomes your biggest campaign of the year 🍪 Sweet Loren’s cookie dough made every social media manager’s nightmare move. Their creator accidentally changed the brand’s TikTok name… to her own. For 7 days, the account was just “Ryan.” 😳 Instead of hiding it, the team leaned in: ✅ First TikTok explaining the mishap → 40K views ✅ Second → another 40K ✅ Third went viral → 379K views in 48 hours ✅ Now 15 videos into “Ryan’s Reign” → nearly 1M views They even used it to tease a new flavor. Why it worked: Authenticity, relatability, and a story people wanted to follow. Lesson: We’re in marketing, not the ER. Flag mistakes fast, back your team, and if you can turn them into great content.

Just spoke with one of the top brands on TikTok shop: These are the metrics they shared they helped them do $7M in GMV over the last 30 days. Videos created 32,000 Live sessions from creators 15,000 These two metrics are important due to this being a creator economy. They rooted the creators in short form videos. Then layered it with live sessions in 30 days. The beauty in this is that just finding 1% of creatives that performed well. Allow those creators to get whitelisted on Facebook ads to earn $6k a month flat fee to usage. Up to 3 videos. Possible 320 videos they can do that for. This is the key to success.

❌ Stop copying content from IG to TikTok and expecting it to go viral.. 😬 One of the biggest mistakes event brands make? Posting Instagram Reels or live clips straight to TikTok—without any strategy or adaptation. 🎶TikTok isn’t just another version of Instagram. It demands its own content style, unique strategy, and platform-specific goals. Treat it right, and you can generate serious organic buzz for your event. 📽️ Gone are the days of posting an event flyer and expecting a sell-out event. If you’re not using TikTok to generate engagement AND sales, you’re missing out on a whole audience. What can happen to your organic view reach by building posts in-app, designed specifically for TikTok ⬇️

Beyond TikTok vs. Google: Why Traction Wins Mordy Oberstein highlights that small brands shouldn’t build around one channel. Instead, focus on creating content that resonates, fuels word-of-mouth, and transfers across platforms. The channel isn’t the brand—your voice is. If TikTok disappeared tomorrow, would your audience still follow you?