Why ChatGPT's 'thinking mode' is not always the best

View profile for Graham Cooke

CEO/Founder of Brava Finance | Preparing leaders for the Superintelligence era | Author | Ex-Google | Exited Founder | NED | Making high-yield stablecoin investing simpler

ChatGPT just proved the smartest AI isn't always the best AI. GPT-5 Thinking mode: 5 minutes to read a parking sign. GPT-3.5 Basic mode: 5 seconds. Here's how to choose the right AI for every task (& save hours daily): Critics are attacking ChatGPT for using different AI models. They say it's choosing cheaper models to cut costs. OpenAI is sacrificing quality for profit margins. But they're missing what's actually happening: ChatGPT automatically selects which AI model to use for your query. Sometimes sophisticated, sometimes simple. Skeptics call this corner-cutting. I decided to test this myself with a real experiment: I needed to decode a complex parking sign in an unfamiliar city. Switched to ChatGPT's "thinking mode" for maximum analysis power. It spent 4 to 5 minutes processing that sign. The basic mode? 5 seconds for the same correct answer. The thinking mode considered every interpretation. Cross-referenced regulations. Built comprehensive decision trees. All for a task that needed a simple yes or no. This taught me something crucial about AI selection: Think about choosing between a bike and a car. A car is more sophisticated. But for 3 blocks in Manhattan traffic? The bike wins every time. We don't say bikes are "better" than cars. We choose based on context. Distance, traffic, weather, cargo determine your choice. The same logic applies to AI models. Yet the tech world insists more advanced always equals better. That's like taking a Ferrari to buy milk from the corner store. Using GPT-5 for simple tasks is Formula 1 engineering for a shopping cart problem. The overkill doesn't make you productive. It makes you slower and more frustrated. I'm seeing this pattern everywhere with AI agents: Companies deploy complex AI for basic automation. They build rocket ships to cross the street. Result: slower processes, higher costs, confused users. The solution is matching AI sophistication to task complexity. A scalpel beats a chainsaw for surgery. A calculator beats a supercomputer for basic math. Context determines the optimal tool. OpenAI understands this. Critics don't. This principle extends beyond just ChatGPT. It's about recognizing when simple solutions outperform complex ones. When speed matters more than sophistication. When good enough is actually better than perfect. This same thinking applies to blockchain technology. We force users through unnecessarily complex systems. Simple transactions require doctoral-level understanding. At Brava Labs, we build the right blockchain apps, not the most sophisticated ones. Our stablecoin platform strips away complexity while maintaining security. Because sending money shouldn't require a cryptography PhD. Making blockchain as easy as choosing between a bike and a car. That's how we're bringing web3 to the next billion users. Want weekly insights? Subscribe to Disruption Capital: https://lnkd.in/ddVzZJgg

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Stefan Dacey Popovic

Expert in Digital Performance, Data Analytics & 360° Marketing

1w

This explains why my simple prompts sometimes work better than my complex ones.

Alain Belanger

Eco-Visionary CEO | Pioneer in Regenerative Packaging | 100M Trees Planted | Leading Carbon-Negative Innovations 🌍

1w

Just subscribed to your newsletter. This kind of practical insight is exactly what I need.

Monia Ciocioni

I offer consultancy to companies and individual entrepreneurs to enhance communication I have built commercial networks in the B2B and B2C world. I help professionals to use Linkedln,

1w

I've been overthinking my AI prompts... this perspective is refreshing.

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Nikhil Gwalani

Assisting businesses accelerate their growth by optimizing management clutter through SaaS solutions

1w

Exactly! This bike vs car analogy is perfect. At 5day.io, we see this all the time with workflow solutions - sometimes the simplest tool wins.

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Ritchie Nkana

Helping Founders & Executives Scale Without Burnout | Ex-Banker Turned Peak Performance Architect | The Operator’s Edge™

1w

Interesting take on blockchain too - we definitely overcomplicate things.

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The analogy of matching AI sophistication to task complexity is spot on, mirroring how we approach founder-led GTM strategies – sometimes a direct, focused message outperforms an elaborate campaign. Over-optimization can certainly lead to diminishing returns, especially when the goal is clear and the path relatively simple.

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Michael Lawson

Client Support Manager at OrgShakers

1w

I wonder if there's a way to know which mode is optimal without testing both?

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Shashank Saxena

Talks about #Disruptive Trends, #Future of Work, #Spiritualism

1w

The Ferrari for milk analogy made me laugh because I've definitely been guilty of this.

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Emily 🌱 Liou, PHR, ELI-MP, CPC

Helping mid-career pros who feel stuck in a job they’ve outgrown figure out what’s next and finally have the confidence to go after it | Career & Life Alignment Coach

1w

This is such an insightful breakdown, especially the bike vs car analogy Graham Cooke —it really drives home the idea of using AI appropriately. Do you find user education the biggest barrier to adopting this mindset?

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Robert Sharpe

Helped 3000+ Business Leaders Reduce High Blood Pressure, Drastically Improve Energy, Performance & Remove Excess Visceral Fat

1w

The bike vs car analogy hits home. Do you find the basic mode sufficient for most of your daily tasks?

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