From Alexa and Siri to ChatGPT, AI is transforming how we access and process information—and search engines are no exception. With AI-driven capabilities, platforms like Google no longer rely only on keywords. Instead, they interpret context, intent, and even multimedia to surface the most relevant content. That means your press release isn’t just an announcement—it’s a critical, highly weighted piece of content that must be structured for discoverability in an AI-powered world. The following blog breaks down: -- How AI-powered search engines actually “read” content -- Why context matters more than keywords -- Best practices to optimize your releases—from structured formatting to conversational phrasing to multimedia tagging The takeaway? Press releases now need to work for both humans and algorithms. When done right, they don’t just inform—they get found, rank higher, and drive engagement. Read here: https://lnkd.in/eK6yjNRF
How AI is changing search engines and press releases
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What search engine are you using? Let's see what some rigorous testing and some librarians came up with according to Jeremy Kahn at Fortune AI... "Librarians helped test which AI gave the best answers without making stuff up. The Washington Post did an interesting test of AI search tools, to determine which one would be most likely to provide a correct answer. It enlisted the help of librarians who judged a competition between nine AI search tools, asking each AI to answer 30 tough questions. They scored 900 answers from the free, default versions of Bing Copilot, ChatGPT, Claude, Grok, Meta AI and Perplexity, as well as Google’s AI overviews, its newer AI mode and its traditional web search results. The questions were designed to test five categories of common AI blind spots. The surprising winner? Google’s AI Mode, which acts like a chatbot and was added in May to the top left corner of search results. Apparently Google still rules search, AI or not." #AI #search #librarian #futureofAI #ChatGT #Claude #Grok #MetaAI #perplexity PS - sorry if there is a "paywall" to read the article! https://lnkd.in/eARKACgs
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Predicting the ultimate winner in the AI race among Grok, ChatGPT, and Google Gemini requires careful consideration of their strengths, development trajectories, and ecosystem support. Each model has unique attributes, but the outcome hinges on innovation, scalability, and user adoption. 1. Grok: Developed by xAI, Grok emphasizes truth-seeking and conversational depth, leveraging a unique perspective inspired by works like The Hitchhiker’s Guide to the Galaxy. Its integration with the X platform provides access to real-time, unfiltered data, enhancing its ability to deliver current and nuanced responses. Grok’s focus on accelerating human scientific discovery aligns with xAI’s mission, potentially giving it an edge in specialized domains like research and academia. 2. ChatGPT: Created by OpenAI, ChatGPT has a first-mover advantage, boasting a massive user base and widespread recognition. Its iterative improvements, from GPT-3 to GPT-4 and beyond, demonstrate robust language understanding and generation capabilities. OpenAI’s extensive funding and partnerships enable rapid scaling and deployment across industries, from customer service to content creation. 3. GoogleGemini: Google’s Gemini, backed by the tech giant’s vast resources, excels in leveraging Google’s unparalleled data infrastructure and search expertise. Its multimodal capabilities, integrating text, images, and potentially other data types, position it as a versatile tool for diverse applications. Google’s ecosystem, including cloud services and hardware, supports seamless integration, making Gemini a strong contender. 4. Analysis: The “winner” depends on the metric—user adoption, technical superiority, or societal impact. ChatGPT currently leads in popularity and accessibility, but Grok’s focus on truth and real-time data could appeal to users seeking authenticity. Gemini’s strength lies in its ecosystem, but it must overcome Google’s conservative rollout strategy. Long-term, the AI that balances innovation, ethical deployment, and user trust will prevail. 5. Prediction: No single model will dominate indefinitely. The AI landscape thrives on competition, driving continuous improvement. Grok’s mission-driven approach may carve a niche in scientific and truth-oriented applications, while ChatGPT’s versatility ensures broad appeal. Gemini’s integration with Google’s infrastructure makes it a formidable player in enterprise solutions. Ultimately, the “winner” will be the AI that adapts most effectively to evolving user needs and societal demands. Conclusion: Rather than a singular victor, expect a dynamic coexistence where Grok, ChatGPT, and Gemini excel in complementary domains. Their rivalry will fuel advancements, benefiting users across contexts. The true winner is the ecosystem that fosters innovation while maintaining ethical integrity. #Grok #ChatGPT #GoogleGemini #Analysis #Prediction #AI
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Introduction Artificial Intelligence (AI) has changed the way we create, communicate, and consume information. From writing essays to generating marketing copy, AI tools like ChatGPT, Jasper, and Bard are revolutionizing content creation. #ai #aidetector #AIPrivacy #AItools #ArtificialIntelligence #automation #ChatGPT #digitaltransformation #EthicalAI #futureofwork #machinelearning
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The hardest thing about working with AI... is getting distracted by new AI. For the past 18 months I've focused my consulting work on using AI to improve how marketing gets done. One of the hardest challenges I've come across is focus. Pretty much anything is possible with AI, and you can put time and calories to improve any part of your work. This leads to pretty massive wastes of energy. For example... over the summer we spent over 150 hours trying to automate specific, repeatable parts of SEO content creation using AI agents. In hindsight, this was one of those massive distractions brought on by the "next shiny AI object" phenomenon. Just because you can build agents to automate any part of your work, you shouldn't. Why? Because most of the AI output you create will be a mediocre imitation of what you end up creating when you apply your skills interatively using AI as a tool, not the end product. I'm less confident now than I was 12 months ago whether AI can really automate things like SEO content creation. That's especially true after seeing the output of new language models like GPT-5 and Claude Opus 4.1. At the same time my work as an SEO consultant has gotten far more complicated and interesting the more people use AI tools like ChatGPT. We're starting to figure out how to balance out old-fashioned SEO with this new art called GEO. From the results of the past 2-3 months I'm even more convinced that simply doubling down on your own core work is a smarter idea than chasing after the next big AI tool. I think we'll see this also across other fields outside of marketing, where people will be a bit more sceptical about the easy, quick results expected from AI, while they will start to see more interesting ways that AI embeds into the work they do. Can you think of other examples like this in your work?
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AI tools such as ChatGPT, Claude, and Perplexity are changing how people search and consume information online. If your content is not being indexed by these systems, it could become invisible to a significant share of your audience. A new standard, llms.txt, is emerging to help ensure your content is discoverable and accurately represented in AI-generated responses. Now is the time to understand what it means for your organisation. https://lnkd.in/ejcY8NBT #AI #ContentStrategy #DigitalMarketing #SearchInnovation #GenerativeAI #AIContent #ContentDiscovery #FutureOfSearch #llmsTxt #MarketingTechnology #drupal #drupalai
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I don't want to make live easier for LLMs - they already use my content without permission or attribution and with no opt-out or removal and search engine traffic has dropped as a result - but if you are on the other side of the fence there's a way to help them 'index' your content.
AI tools such as ChatGPT, Claude, and Perplexity are changing how people search and consume information online. If your content is not being indexed by these systems, it could become invisible to a significant share of your audience. A new standard, llms.txt, is emerging to help ensure your content is discoverable and accurately represented in AI-generated responses. Now is the time to understand what it means for your organisation. https://lnkd.in/ejcY8NBT #AI #ContentStrategy #DigitalMarketing #SearchInnovation #GenerativeAI #AIContent #ContentDiscovery #FutureOfSearch #llmsTxt #MarketingTechnology #drupal #drupalai
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Fun fact: pitting librarians against AI is like challenging a gourmet chef with a microwave burrito — bold move, my friend. In the article, Geoffrey A. Fowler explores whether AI chatbots like ChatGPT, Microsoft Copilot, and Google Gemini can hold their own when quizzed on trivia, current events, and other knowledge-based tasks — especially when their interrogators are professional librarians (read: the final boss of research). The results? A mixed bag. While AI occasionally dazzled with sharp answers, it frequently tripped over recent news, fell for fake facts, or hallucinated with the confidence of a toddler in a Batman costume. The test spotlighted not only the uneven reliability of chatbots but also raised important questions about using AI for knowledge work — especially in a world still adjusting to rapidly shifting data and facts. As a product manager, I see this as a timely reminder that AI experiences must be designed with feedback loops, robust guardrails, and humility — especially in a post-truth world spinning at AI speed. Appreciate the sharp insights Geoffrey A. Fowler shared and how it sparked valuable ideas. #AI #Chatbots #Google #ProductManagement
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AI Text Generators in the USA: Best Options for Content Creators in 2025 Artificial Intelligence has completely transformed how content is created, optimized, and distributed. In 2025, AI text generators are no longer just experimental tools — they’ve become essential for bloggers, marketers, and businesses across the USA. With so many platforms available, the big question is: which AI text generator is the best option for content creators today? 1. ChatGPT (OpenAI) 🌟 Visits: 46.6 billion (2024–2025) 📍 Origin: USA ✅ Best for: versatile writing (blogs, marketing copy, technical content, creative writing). Why it stands out: ChatGPT remains the most popular AI text generator in the world, averaging 5 billion monthly visits. With GPT-5, it offers deeper reasoning, improved context handling, and more natural outputs. Its ecosystem (plugins, API, enterprise features) makes it the go-to choice for professionals. read more https://lnkd.in/g_PEs6T2 https://lnkd.in/gmdi74Xn
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Google just won the AI search wars… again. But not really. A new benchmark put 9 AI tools (ChatGPT, Bing Copilot, Claude, Perplexity, Meta AI, Grok, and two flavors of Google AI) through 30 challenging questions, judged by professional librarians. 🏆 The winner? Google’s new AI Mode. ❌ The problem? Every tool was inconsistent. Sometimes it was right. Sometimes it was way off. That’s the real takeaway: AI search isn’t yet a replacement for traditional Google. In fact, it highlights how critical fact-checking remains. If people don’t learn to double-check AI answers now, we risk sleepwalking into more misinformation, fake news, and being another victim of “AI slop.” Here’s the bigger issue: search is power. • It determines what information surfaces (and what doesn’t). • It drives traffic, revenue, and visibility. • And if Google consolidates AI search like it did traditional search, the ripple effects for competition, creators, and public knowledge will be enormous. My advice: keep checking sources. Build habits of healthy skepticism. Because the AI search race isn’t just about accuracy, it’s about who controls the flow of information. https://lnkd.in/g3P_rCRR
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