How AI is changing search engines and press releases

View profile for Jessie Hennion

Global Public Relations Leader I B2B Growth I Digital Marketing and Content Marketing

From Alexa and Siri to ChatGPT, AI is transforming how we access and process information—and search engines are no exception. With AI-driven capabilities, platforms like Google no longer rely only on keywords. Instead, they interpret context, intent, and even multimedia to surface the most relevant content. That means your press release isn’t just an announcement—it’s a critical, highly weighted piece of content that must be structured for discoverability in an AI-powered world. The following blog breaks down: -- How AI-powered search engines actually “read” content -- Why context matters more than keywords -- Best practices to optimize your releases—from structured formatting to conversational phrasing to multimedia tagging The takeaway? Press releases now need to work for both humans and algorithms. When done right, they don’t just inform—they get found, rank higher, and drive engagement. Read here: https://lnkd.in/eK6yjNRF

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