How to help LLMs index your content

AI tools such as ChatGPT, Claude, and Perplexity are changing how people search and consume information online. If your content is not being indexed by these systems, it could become invisible to a significant share of your audience. A new standard, llms.txt, is emerging to help ensure your content is discoverable and accurately represented in AI-generated responses. Now is the time to understand what it means for your organisation. https://lnkd.in/ejcY8NBT #AI #ContentStrategy #DigitalMarketing #SearchInnovation #GenerativeAI #AIContent #ContentDiscovery #FutureOfSearch #llmsTxt #MarketingTechnology #drupal #drupalai

Forget trying to rank #1 on Google. The new battle is to rank inside ChatGPT, Perplexity, and AI Overviews. A new Semrush study of 150K+ AI citations reveals where Large Language Models actually get their information. The results show a dramatic power shift away from traditional SEO. User-Generated Content (UGC) and social platforms now dominate AI responses: ▶️ Reddit is cited in a staggering 40.11% of results ▶️ YouTube, Facebook, Amazon all rank in the top 10 ▶️ Mapbox & OpenStreetMap outperformed Walmart & eBay in AI visibility (despite near-zero Google presence) Why? AI models prioritize authentic, real-world dialogue and impeccably structured data exactly what UGC platforms provide. The implication is clear: If your brand isn't visible on these platforms, you're becoming invisible to the next generation of search. DM me "AI READY" if you want to discuss how to make your brand impossible for AI to ignore.

As AI platforms and large language models (LLMs) like ChatGPT, Gemini, and Perplexity reshape how people discover content, marketers can no longer rely only on traditional organic traffic reports.    Generative AI can drive real brand visibility and clicks, but without proper tracking, its impact remains hidden and underleveraged.   Adding AI and LLM traffic tracking in Google Analytics helps you measure reach, prove ROI, and adjust SEO strategies for the new search era. Check out our guide for non-techies posted in the pinned comment including screenshots and walk-throughts, to help you enable LLM tracking in GA4 in a few easy steps, including setting up your channel grouping and adding a custom regex.    Setting up your LLM tracking in GA4 will help you answer a few key questions about your brand's performance in Generative AI, including: - What’s the percentage of your website traffic coming from AI - What’s the performance of each LLM, such as ChatGPT or Perplexity - What are the engagement and conversion rates of LLM users - Which pages on your website receive the most AI traffic #seo #ai #llm #marketing #googleanalytics

As AI platforms and large language models (LLMs) like ChatGPT, Gemini, and Perplexity reshape how people discover content, marketers can no longer rely only on traditional organic traffic reports.    Generative AI can drive real brand visibility and clicks, but without proper tracking, its impact remains hidden and underleveraged.   Adding AI and LLM traffic tracking in Google Analytics helps you measure reach, prove ROI, and adjust SEO strategies for the new search era. Check out our guide for non-techies posted in the pinned comment including screenshots and walk-throughts, to help you enable LLM tracking in GA4 in a few easy steps, including setting up your channel grouping and adding a custom regex.    Setting up your LLM tracking in GA4 will help you answer a few key questions about your brand's performance in Generative AI, including: - What’s the percentage of your website traffic coming from AI - What’s the performance of each LLM, such as ChatGPT or Perplexity - What are the engagement and conversion rates of LLM users - Which pages on your website receive the most AI traffic #seo #ai #llm #marketing #googleanalytics

AI Text Generators in the USA: Best Options for Content Creators in 2025 Artificial Intelligence has completely transformed how content is created, optimized, and distributed. In 2025, AI text generators are no longer just experimental tools — they’ve become essential for bloggers, marketers, and businesses across the USA. With so many platforms available, the big question is: which AI text generator is the best option for content creators today? 1. ChatGPT (OpenAI) 🌟 Visits: 46.6 billion (2024–2025) 📍 Origin: USA ✅ Best for: versatile writing (blogs, marketing copy, technical content, creative writing). Why it stands out: ChatGPT remains the most popular AI text generator in the world, averaging 5 billion monthly visits. With GPT-5, it offers deeper reasoning, improved context handling, and more natural outputs. Its ecosystem (plugins, API, enterprise features) makes it the go-to choice for professionals. read more https://lnkd.in/g_PEs6T2 https://lnkd.in/gmdi74Xn

I asked ChatGPT "Will using AI to generate my content help or harm my rankings in AI search or traditional Google Search?" Here's what it said AI as a tool = powerful. It can help you scale, brainstorm, and structure content fast. AI as a crutch = risky. If you publish unedited, soulless content, you risk tanking trust with both Google and human readers. The winning formula right now is: - Use AI to draft ideas/outlines. - Add your experience, data, and local knowledge. - Optimize with schema, metadata, reviews. - Keep publishing consistently. So there you go, using AI as a starter is ok. Any writer will tell you there's nothing worse than a blank page. But using AI as a final copy is a BAD idea and will do your brand harm in searches and in the eyes of your customers. On September 9th I'm running a free webinar on how to be found in AI search and we'll cover the best practice which will help your business keep ahead in this fast changing new search frontier. Register your spot now https://lnkd.in/eEfigTuB

🤖 AI is rewriting the rules of search With ChatGPT, Perplexity and Google’s AI Overviews on the rise, traditional SEO isn’t enough. Visibility now depends on authority, clarity and trust. Instead of long lists of links, AI delivers direct answers. It prioritises credible sources, rewards distinctive thought leadership and amplifies brands that offer unique insights. To win in this new landscape, organisations need to show true expertise, structure content for both humans and AI, build trust signals and publish perspectives that stand out. The bottom line: in the age of AI, authority equals influence. Read our full blog here: https://lnkd.in/etvpR4cD #BlackSunGlobal #PCG #PositiveChangeGroup #AIsearch #AI #SEO

AI is set to transform search, and how people access your corporate story - in many cases without even visiting your website. So how companies manage and publish content online will change to meet this new challenge. AI Authority is now a communications imperative. This article summarises some of the key considerations for you. #digitaltransformation #AIsearch

“Why bother with SEO? AI is going to replace it.” Honestly? That’s a mistake. People aren’t leaving Google for ChatGPT, they're using both. You’ll Google something, then maybe ask AI to summarise or explain it. That’s the new normal. AI only knows what’s already been published. The content that ranks, gets shared, gets linked to. If you’re not creating that content, you’re invisible on Google and invisible in AI answers. That’s why for our clients, we don’t choose between SEO and AI. We make sure they’re showing up everywhere their customers are searching. The companies who’ll win? The ones who play both games. #ai #seo #chatgpt #aeo #geo #seoagency

From Alexa and Siri to ChatGPT, AI is transforming how we access and process information—and search engines are no exception. With AI-driven capabilities, platforms like Google no longer rely only on keywords. Instead, they interpret context, intent, and even multimedia to surface the most relevant content. That means your press release isn’t just an announcement—it’s a critical, highly weighted piece of content that must be structured for discoverability in an AI-powered world. The following blog breaks down: -- How AI-powered search engines actually “read” content -- Why context matters more than keywords -- Best practices to optimize your releases—from structured formatting to conversational phrasing to multimedia tagging The takeaway? Press releases now need to work for both humans and algorithms. When done right, they don’t just inform—they get found, rank higher, and drive engagement. Read here: https://lnkd.in/eK6yjNRF