Don't buy AI, buy outcomes. Learn from Spaceballs.

View profile for Joshua Hernandez

I help mid-market & enterprise leaders turn AI from shiny object into measurable strategic advantage—by redesigning workflows, orchestrating human–AI collaboration, and embedding continuous learning across the business.

One of my favorite childhood movies “Spaceballs” can help you think about AI in your business. Everything is labeled AI or powered by AI. Can it help your outcomes like P&L, customer satisfaction, efficiency and other things that matter or are you buying the Spaceballs flamethrower? Bottom line: Stop buying the “AI” label. Buy outcomes. #AIinBusiness #NoHype #Operations #ProcessImprovement #Pareto #ContinuousImprovement #Logistics #SupplyChain #B2B #WorkflowAutomation #ROI #ElPaso

“Merchandising! Merchandising!” Right now, it feels like Spaceballs: The Flamethrower—but with AI slapped on every product and “solution.” Here’s the problem: labels don’t move P&L. Workflows do. When we run a Business MRI, we ignore the sticker and look for measurable leverage. Bottom line: Stop buying the “AI” label. #AIinBusiness #NoHype #Operations #ProcessImprovement #Pareto #ContinuousImprovement #Logistics #SupplyChain #B2B #WorkflowAutomation #ROI #ElPaso

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