How to get your first customer: relationship over product

𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿? 𝗬𝗼𝘂 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝘆𝗲𝘁 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗵𝗲𝘆 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂'𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴. Bennett from Rosterfy shares this reality: "𝘞𝘦 𝘴𝘰𝘭𝘥 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘥𝘪𝘥𝘯'𝘵 𝘺𝘦𝘵 𝘩𝘢𝘷𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦𝘯 𝘸𝘰𝘳𝘬𝘦𝘥 𝘰𝘶𝘳 𝘸𝘢𝘺 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘺. 𝘞𝘦 𝘮𝘪𝘨𝘩𝘵 𝘩𝘢𝘷𝘦 𝘩𝘢𝘥 𝘢𝘯 80% 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘢𝘵 𝘣𝘦𝘴𝘵." Here's what worked - they made that first customer feel like the only one that mattered. For months. No charging, just obsessive focus on solving their problem. The founder playbook: ✅ Say "yes" first, figure it out later ✅ Build relationships before revenue - trust comes first ✅ Make customers feel like partners, not transactions ✅ Use deadlines to drive efficiency Bennett's journey: BMX championship (free) → Netball World Cup (minimal pay) → Tough Mudder globally → 9 consecutive Super Bowls. All because one person (a customer) became their champion. 𝗧𝗵𝗲 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀: Relationship → Product → Revenue Your first customer isn't buying your product. They're backing YOU as a founder. Watch the full conversation & tag someone who needs to hear this founder truth --> [link in comments] #StartupLife #Entrepreneurship #FirstCustomer #Bold

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