Scaling a company isn't just about numbers. It's about intuition and innovation.

Scaling a company isn't what the spreadsheets tell you. You think: "We need 2 more engineers, 3 designers" – clean math, clear roles. Reality: You're hiring for positions that don't exist in textbooks. A "growth engineer" who's half marketer. A designer who ships code. Someone whose title is just "makes things work." The best hires I've made? Roles we invented on the spot because we felt what was missing, not what the org chart said we needed. Scaling is vibes, not formulas.

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