Not every video is smooth sailing 🤦🏼♂️ Sometimes it takes multiple tries, and sometimes the words just don’t come out the way you want. But that’s part of the process, and it’s exactly why I hit record anyway. In my latest video, I open up about the reality behind making content, why it matters, and how it pays off in ways you might not expect. Watch the video, then drop a comment below: - Have you ever struggled to get your message across on camera? - What keeps you going when it doesn’t come out right the first time? Can’t wait to hear your thoughts guys 👍🏻

If your audience isn’t aligned with your offer, your content is costing you.  You’re wasting valuable time and energy speaking to the void.  What you need is content that lures the right people to you. The ones that say ‘this was made for me.’  Here’s how.

I bet you’re skipping the one video that could actually do the heavy lifting for your business... ❌ Not talking about fancy ads or polished promos ✅ I’m talking about proof! A single testimonial can turn into a month’s worth of content (and trust me, it sells way better than you do!) I’ll break down how I create it, what to focus on, and how to get it in front of the right people so your testimonials come out exactly how you want them to!

🎥 Your CTA Won’t Save a Boring Video In video marketing, we love to end with a punchy call to action: “Subscribe now.” “Click the link below.” “Follow for more.” But here’s the truth: If your video doesn’t capture attention or spark interest, your CTA is just background noise. Winning videos: Hook attention in the first seconds Tell a story your audience relates to Show the outcome they desire Before worrying about the CTA, ask: does my video earn the click?

We posted 10000+ videos across different platforms. The videos that converted best followed these 4 rules: 1.⁠ ⁠Start with ONE clear goal ↳ Not multiple CTAs ↳ Not complex funnels Just one action you want viewers to take 2.⁠ ⁠Hook with emotion in 3 seconds ↳ Show their biggest pain point ↳ Highlight what they want most ↳ Use music that matches the mood 3.⁠ ⁠Build trust quickly ↳ Show real results ↳ Include customer stories ↳ Display clear numbers/stats 4.⁠ ⁠Keep it tight ↳ Cut anything that doesn't drive action ↳ Focus on one message ↳ End with a crystal clear CTA But the biggest secret? The videos bringing in the most revenue were often shot on phones with basic editing. While everyone else obsesses over gear, the smart ones focus on message. That's how you actually convert viewers into buyers.

"We are what we repeatedly do. Excellence, then, is not an act, but a habit." – Will Durant (on Aristotle) Don’t chase originality. Repeat with purpose. Hi fellows, here I'm again sharing some of my views. Think of every post like a campaign. A TV ad doesn’t run once. Neither should your message. Reality check • Only 2–10% of your network sees a post • 3% of buyers are ready to buy right now • The remaining 97% needs nurturing You need repetition, not variety for its own sake. If you talk about everything but not what you actually do for customers, you won’t win new business. My simple framework to attract clients: Pick one core topic ❯❯❯❯List pains and match them with solutions ❯❯❯❯Use one consistent content strategy ❯❯❯❯Engage daily with your audience ❯❯❯❯Publish 3–5 times per week ❯❯❯❯Repeat until it feels boring, even in chaos like you can see in the below visual ----▸ that’s the work and that's the key. Enjoy it, folks, it’s everything that matters. This isn’t glamorous. It’s craftsmanship. The strategy is common, your application won’t be. Speak about who you help, how you help, and share your experience. That’s where originality lives. Want me to write more on converting content? Follow along.

A proven way to become the go-to creator in your space (Without changing your niche or chasing trends) Stop asking: “How can I stand out?” Start asking: “What do I want to be known for?” Most creators are present. But very few are positioned. Here’s the difference: 1. You can post daily, and still be forgettable 2. You can be helpful, and still get overlooked 3. You can show up, and still not be the one they choose What changes that? Consistency of message → across content, collabs, and comments. When your name becomes shorthand for a specific outcome, you don’t just get attention. You get association. Which leads to trust. Which leads to the invite instead of the pitch. In a nutshell: Being “visible” gets you seen. But being positioned gets you picked. (Repost this if you're done blending in ♻️) P.S. What’s one phrase you want people to immediately associate with your name?

The word “propaganda” sounds dirty. But the playbook never left. It just swapped fonts. Control the narrative. Repeat the message until it feels true. Use identity to shame or elevate. Flood the channel until no one remembers the alternative. Sound familiar? Marketers run the same drills. We just call it brand consistency, positioning, thought leadership. The line between influence and manipulation isn’t thin. It’s a choice. We know what we’re doing when we push an agenda. So the question isn’t “are we propagandists.” It’s “are we okay with the world our content creates.”

Let’s be real… we’ve all uploaded a video thinking it would blow up. Here’s the truth: success on YouTube doesn’t start when you upload. It starts before you ever hit that button. Step 1: Nail Your Title Make it irresistible. Curiosity + the right words = more people clicking in the first place. Step 2: Write a Killer Description That first line matters. Pull them in, give value, and keep them coming back for more. Step 3: Tag Smartly Help your video get discovered with the right keywords. When you set your video up right from the start, you give your content the best shot at reaching the people who actually need it. What’s the one thing you always do before hitting publish?

Ever wonder how creators turn their skills or experience into a steady income? In this series, we will share real stories, tips, and insights to help you grow your content into a long-term business. Want to be part of this series? Reach out to us; we would love to feature you. @njerisvisualdiary