How to become the go-to creator in your space

I used to follow the exact posting formula of a top creator. My engagement went up and conversions went down. More reach. More likes. Fewer leads. That’s what happened when I tried to post like someone else. Same cadence. Same content style. Even tried to match their tone. But the leads I got were nothing like my best-fit clients. Turns out when you mimic someone else’s magnet… you attract their crowd, not yours. You don’t need formulas. You need alignment: your story, your proof, your person. Stay tuned as I’ll be breaking down how I course-corrected back to a brand voice that brings in buyers I actually want to work with. 🔗Subscribe to my Substack here: https://lnkd.in/d6kFvD8D ♻️ Feel free to repost this so others can benefit (don’t ‘hog’ it) P.S. You’re the chosen one. Let’s make them find you.

The “3-Second Rule” that decides if your content wins or dies: When someone lands on your video or post, you have 3 seconds to: 1. Grab their attention 2. Make them curious 3. Promise them value If you fail, they scroll. Simple. Here’s how to master it: Start with tension: Call out a pain point (“Your personal brand isn’t failing because of the algorithm. It’s failing because your offer is invisible.”) Pattern interrupt: Say something unexpected, bold, or contrarian Promise payoff: Hint at the value they’ll get if they stick around Most creators obsess over posting frequency. Smart creators obsess over attention strategy. I put together a free checklist with 10 proven hook templates that you can plug straight into your videos and posts. Comment HOOKS and I’ll share it with you.

"We are what we repeatedly do. Excellence, then, is not an act, but a habit." – Will Durant (on Aristotle) Don’t chase originality. Repeat with purpose. Hi fellows, here I'm again sharing some of my views. Think of every post like a campaign. A TV ad doesn’t run once. Neither should your message. Reality check • Only 2–10% of your network sees a post • 3% of buyers are ready to buy right now • The remaining 97% needs nurturing You need repetition, not variety for its own sake. If you talk about everything but not what you actually do for customers, you won’t win new business. My simple framework to attract clients: Pick one core topic ❯❯❯❯List pains and match them with solutions ❯❯❯❯Use one consistent content strategy ❯❯❯❯Engage daily with your audience ❯❯❯❯Publish 3–5 times per week ❯❯❯❯Repeat until it feels boring, even in chaos like you can see in the below visual ----▸ that’s the work and that's the key. Enjoy it, folks, it’s everything that matters. This isn’t glamorous. It’s craftsmanship. The strategy is common, your application won’t be. Speak about who you help, how you help, and share your experience. That’s where originality lives. Want me to write more on converting content? Follow along.

Not every video is smooth sailing 🤦🏼♂️ Sometimes it takes multiple tries, and sometimes the words just don’t come out the way you want. But that’s part of the process, and it’s exactly why I hit record anyway. In my latest video, I open up about the reality behind making content, why it matters, and how it pays off in ways you might not expect. Watch the video, then drop a comment below: - Have you ever struggled to get your message across on camera? - What keeps you going when it doesn’t come out right the first time? Can’t wait to hear your thoughts guys 👍🏻

Alex Hormozi got 1M+ people to register for his book launch 🤯 But here's the real lesson for your content game: He wasn't random. Every post, every email, every piece of content for MONTHS built up to one moment. One clear story: "Money models that get customers to spend more, faster, again and again." That's it. One message told a thousand different ways. Your content should work the same way: Pick ONE core message Tell it 50 different ways Repeat until they can't ignore you Stop confusing your audience with random content. Pick your lane and dominate it. What's your ONE message?

Most founders post content. But few turn it into clients. Why? Because visibility without strategy is just noise. Taha and I broke down the 5 biggest mistakes we see every day. And how to fix them. Swipe through the carousel to get the blueprint. 👇

If your audience isn’t aligned with your offer, your content is costing you.  You’re wasting valuable time and energy speaking to the void.  What you need is content that lures the right people to you. The ones that say ‘this was made for me.’  Here’s how.

Video can’t fix: → A vague offer → No clear audience → Content that avoids pain But video still gets blamed. Or people think better edits or fancier gear will save them. The truth? Video isn’t a magic wand. It only amplifies what’s already there. If the message is off, polish won’t turn views into clients. That’s why when I work with coaches, we don’t just film and edit. We build videos around one thing: the exact fears buyers say on sales calls. The difference? Instead of Nice video, they hear: That’s me. Can we talk? Because clients don’t hire you for polished content. They hire you because your video names their problem better than they can.

You are wasting your content, do this instead 2025 isn’t about grinding harder. It’s about building smarter systems: That’s how I publish across 4 platforms every week And scale my brand without burning out No massive team or sacrificing your sanity Just one repeatable system, I call the 3R’s Repurpose. Reformat. Repost. I’ve broken it step-by-step in this video 👹• Repost this and help your audience stop burning out

Everyone talks about Saad Sells but very few actually understand why his videos work. Let me break it down. The first thing he does is cut out the part of the video that he personally loves. Why? Because that part usually only feeds vanity. It does not give value. It does not entertain. It does not spark emotions. Think about real cold calls. The objection handling parts are the ones I personally enjoy. They feel sharp. They feel strong. But the reality is the general audience cannot connect to them. Only a few cold callers will ever care. So those are the first clips their editor removes. The goal is not to create content for your niche. The goal is to create content that everyone enjoys so they share it into your niche.