"Reza Hooda on the limitations of hourly billing and the benefits of value-based pricing"

"If you charge based upon hours, there's a ceiling to how much you can earn because there's only so many hours in the day." That's what Reza Hooda FCA CTA told me about accounting firm pricing models. The conventional wisdom? Bill by the hour because that's how it's always been done. The reality? It creates cash flow problems and limits profitability potential. Firms transitioning to value-based pricing are seeing: - Fixed monthly payments improving cash flow - Higher profit margins through specialization - Clients who prefer certainty over hourly meters - More time for strategic work instead of time tracking The firms that embrace this transformation gain competitive advantage and work fewer hours. 🎧 If you're still billing by the hour, this episode is essential listening. #cfoweekly #accountingfirm #valuepricing #profitability #specialization

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