How to connect with customers through data: PDV Ltd blog

View profile for Nigel Goldthorpe

Managing Director at PDV Ltd - Data-Driven Direct Marketing Specialists

After 25 years in marketing, one thing has never changed: the better you understand people, the better you can connect with them. That’s exactly what we explore in our latest PDV Ltd blog — “A Library of Consumers”. It’s about shifting perspective: seeing data not as rows in a spreadsheet, but as stories shaped by real people, habits and preferences. When we treat it that way, customer acquisition becomes smarter — and trust becomes stronger. The blog marks the launch of our brand new Smart Customer Data Platform, 'everyone'.   You can read the blog here: https://lnkd.in/dr-a5VgY I’d love to hear what you think.  #PDVAgency #DirectMarketing #DataDrivenMarketing #FirstPartyData

Ross Tunnicliffe

Driving successful direct marketing campaigns through data-led strategy and execution

3w

It’s an informative blog and a big milestone for PDV excited to see it continue to help brands improve performance of their campaigns

To view or add a comment, sign in

Explore content categories