NielsenIQ’s GfKnewron® Consumer platform now features AI-Powered Shopper Voice, unlocking deeper consumer insights for brands and retailers. “Our ability to decode customer feedback is transforming how we predict and personalize every step of their journey,” says Julian Baldwin, President, Technology and Durables, NIQ. Read the full news: https://lnkd.in/daZBeaCg #ConsumerIntelligence #AIinRetail #BrandStrategy #MarketInsights #TechNews #TechIntelPro
NielsenIQ's GfKnewron platform now offers AI-Powered Shopper Voice, enhancing consumer insights.
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Your data holds more answers than you realize. AI-powered analytics can uncover hidden buying trends, like seasonal spikes or repeat customer habits, long before your competitors notice. ✅ I help SMBs use these insights to adjust offers, timing, and messaging for maximum impact. #LuisRodriguezWSI #LuisOnStrategy #AIforSMBs #SmartExecution #DigitalStrategy #BusinessStrategy
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How Smart Retailers Use Data to Drive Cross-sell and Upsell Opportunities In retail, growth doesn’t always come from acquiring more customers—it often comes from serving your existing ones better. I’ve seen forward-thinking retailers unlock significant revenue by using data-driven insights to identify the right cross-sell and upsell moments. It’s not about pushing more products, but about understanding customer context—what they’ve bought, what they’re likely to need next, and how to make the journey frictionless. The smartest players are: Using real-time purchase patterns to recommend relevant add-ons Leveraging AI to personalize offers across channels Tracking customer lifetime value to focus on high-impact opportunities For retailers, the takeaway is clear: when data informs every interaction, you don’t just sell more—you build loyalty, trust, and long-term growth. How are you using data to unlock your next upsell opportunity? #Retail #Ecommerce #CustomerExperience #DataDriven
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𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻 - 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝟮 In retail, customers don’t see your forecasts or your systems. They see shelves that are either full, or not. They feel the frustration of waiting, or the joy of finding exactly what they need. That’s why inventory management is bigger than operations - it’s about loyalty, margins, and brand trust. In this second edition of Analytics in Action, we explore how analytics and Agentic AI can reshape the way retailers think about stock, space, and speed. 👉 Swipe through to see the impact of intelligence in action. #AnalyticsInAction #Retail #AgenticAI #DataAnalytics #BusinessImpact
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How invisible are data pipelines from every tap, every click, shaping customer choices, and what should marketers do today? Watch Rahul Nawab and @Amit Jivani unpack the implications for consumers and brands here: https://hubs.ly/Q03JTZK10 #DigitalAnalytics #BigData #DigitalMarketing #MarketingExcellence #CustomerExperience
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Did you know 73% of companies struggle with data sprawl, making real-time decision-making increasingly difficult? At Roshdy Tech, we're tackling this challenge head-on with our Real-Time Analytics solutions. Picture this: a retail client came to us overwhelmed by fragmented data streams across multiple channels. Our team implemented a unified real-time analytics pipeline, enabling them to gain instant insights into customer behavior. The result? Faster decisions, enhanced user experience, and a noticeable boost in sales. Your business deserves insights as they happen. Let’s make it possible. #RealTimeAnalytics #DataDriven #TechSolutions
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Personalization Powers Forward Personalization is no longer a nice to have. But here’s the twist: the brands gaining the most loyalty aren’t the ones with the most data, they’re the ones using the right kind of data. Zero-party signals and real-time behavior, handled with transparency, are quietly driving the biggest jumps in satisfaction. Why does this mix work so well?. Insights here: https://lnkd.in/eieufQ3A #CustomerSuccess #SupportOps
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Shopping doesn't happen in silos, so why does your marketing? Ray Lansigan from Publicis Groupe explains how a connected media ecosystem uses customer data to orchestrate touchpoints across owned and paid channels, especially during holiday when people are shopping 24/7. 🎵 Keep an eye out for #TunedInTuesdays, where we'll be sharing sound bites from #StayTunedSessions with Rob Garf. Next week: Join Rob Garf and guest speaker Brendan Witcher, VP & Principal Strategy Analyst at Forrester, for our next session on customer retention, retail innovation, and AI strategies. Registration link in the comments 👇
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📊 Data is everywhere. But without activation, it’s just noise. That’s why Customer Data Platforms (CDPs) are no longer optional — they’re the engine behind: ✅ Unified customer profiles ✅ Real-time personalization ✅ Privacy-first engagement In 2025, the real question isn’t “Do you have customer data?” — It’s “Are you activating it to drive growth?” #CDP #MarTech #CustomerExperience
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In the world of #ecommerce, data is like that well-meaning but nosy aunt at family gatherings; always full of insights, but it only spills the truly valuable tea when you apply the right tools. Whether it's analytics platforms uncovering customer trends or AI-driven personalization boosting conversions, the real magic happens in how you harness it.
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After 25 years in marketing, one thing has never changed: the better you understand people, the better you can connect with them. That’s exactly what we explore in our latest PDV Ltd blog — “A Library of Consumers”. It’s about shifting perspective: seeing data not as rows in a spreadsheet, but as stories shaped by real people, habits and preferences. When we treat it that way, customer acquisition becomes smarter — and trust becomes stronger. The blog marks the launch of our brand new Smart Customer Data Platform, 'everyone'. You can read the blog here: https://lnkd.in/dr-a5VgY I’d love to hear what you think. #PDVAgency #DirectMarketing #DataDrivenMarketing #FirstPartyData
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