Oluwakemi Oni’s Post

Why Your Content Isn’t Building Authority (Even if You Post Consistently) Posting every day doesn’t guarantee people will trust you. The missing piece? Clarity. Here are 3 simple shifts that instantly make your content more authoritative: 1️⃣ Talk to one person. Instead of “everyone,” write as if you’re speaking to your ideal client. 2️⃣ Show, don’t just tell. Don’t just say “be consistent.” Share a quick example of what that actually looks like in practice. 3️⃣ Connect the dots. Always tie your post back to your reader’s problem or goal. Otherwise, it’s just noise. 👉 Authority isn’t about posting more. It’s about posting with purpose. what do you think 🤔share thoughts below 👇.

Polished content doesn’t build authority; showing up does. We spend so much time polishing decks, rewriting captions, and smoothing out every rough edge, convinced authority lives in the flawless final product. But here’s the truth I learned, often the hard way: polished content doesn’t build authority. I still remember the morning I almost canceled a client call because my slides were incomplete and my talking points felt scattered. Instead, I showed up anyway and those 30 unpolished minutes turned into the most honest, high‑impact conversation I’d had all month. That raw moment sparked trust, ideas, and turned followers into partners. Since then, I’ve seen it again and again: ➡️The off‑script video resonates more than the perfectly edited reel ➡️The unfinished blog draft becomes the spark for deeper dialogue ➡️The candid story reminds people they’re not alone in the messy middle Perfection might impress from a distance, but presence builds trust up close. Because people don’t just buy your expertise, they buy your willingness to show up, even when it’s imperfect. So next time you catch yourself waiting to “get it right,” pause. Post the rough draft. Share the behind‑the‑scenes. Go live with the outline still open on your screen. Because true authority isn’t built behind polished walls. It’s earned in the moments you dare to show up, human and real. #KhurramShahzad #ShowUp #Authenticity #Storytelling #RealConnection #MarketingWithHeart #Innovation #Experimentation #PurposeDrivenLeadership #HomeServicesMarketing

Why I batch content (and you should too): Most people post reactively. They wake up thinking "What should I post today?" Result: Inconsistent messaging, low-quality content, stress. I post strategically. I spent 6 hours last week creating 2 weeks of content. Result: Consistent value, clear message, freedom to focus on delivery. Batching isn't just about efficiency. It's about strategy. When you create content in batches, you can: → Plan story arcs across multiple posts → Build anticipation systematically → Ensure every post serves your bigger goal Random daily posts = random results. Strategic content batches = systematic growth. What's one thing you could batch to free up daily brain space?

Why do people scroll past your content in less than 3 seconds? It’s not because they don’t like you. It’s because you didn’t give them a reason to stop. Here’s the reality: – Weak hooks kill attention. – Fluff kills interest. – Boring visuals kill engagement. The 3-second rule decides everything. If you can’t grab attention fast, your message never gets heard. So next time you post, ask yourself: Would I stop for this in 3 seconds? If the answer is ‘No,’ don’t hit publish yet. 📩 Want content that hooks, not just looks? Let’s make it happen → alameenthespark@gmail.com”

Your audience doesn’t need more formats. They need a clearer message. Here are 3 ways to simplify your content: 1. Use Plain Language → Ditch the jargon → Write like you talk → Make complex ideas accessible 2. Break It Down → Complex ideas = smaller, digestible chunks → One concept per post → Progressive disclosure of value 3. Edit Ruthlessly → Cut unnecessary words → Remove redundant points → Keep only what serves your message The result? Your content becomes: → Easier to read → Faster to consume → Simpler to understand → More likely to be shared Clear words cut deeper than clever tricks. Simplify your message. Watch your impact multiply.

The wrong tone can make the right message invisible. If your content isn’t tuned to the right industry and audience, it loses power. That’s why I usually avoid: ❌ Misleading headlines ❌ Unverified facts ❌ Inaccurate information Instead, here’s how to make your content connect with the target audience and fit the niche: ➡️ Add a direct address — speak to the reader, not around them ➡️ Use niche-specific words and terminology ➡️ Show you understand the reader’s real problems ➡️ Add examples from the industry (not abstract ones) ➡️ Keep the tone consistent with how people in the niche actually communicate When you step into your reader’s shoes and present everything through a niche lens, something changes: ✅ The reader recognizes themselves in your words ✅ They trust you more ✅ They pay attention Generic phrases speak to everyone — and eventually to nobody 👉 What do you think: should texts always speak the language of the niche, or is that something you don’t pay attention to?

A brilliant fractional CLO told me: "I get sick every time I sit down to create content." "Stomach hurts. Sweating. I want to crawl into my skin in a ball." He was posting on someone else's schedule, not his own—but he reclaimed that decision. Here's what worked for him: → Choose one client success story you're genuinely proud of → Document it systematically in 25 minutes → Transform that single story into months of strategic content → Post when you're prepared, not when platforms demand it Sound familiar? You don't have to keep feeding someone else's content machine on their timeline.

What's more powerful than posting consistency? Posting with strategy. The mistake a lot of us make is: 🥀showing up even when we have nothing to say because everyone says consistency is key. 🥀posting whatever comes to our mind because we’re trying to fill the space. 🥀ending up with posts that don’t make any sense. You can’t just show up and post whatever you feel like and call it consistency. Nope, don’t hurt your brand, darling. That’s butcheríng. Here's what you should do instead: 👇🏾 🌸 Pick 3 or more core topics to centre around (lessons, tips, relatable stories, etc.) 🌸Decide how many times you want to post (2x, 3x, 5x a week, whatever works for you) 🌸 Choose the format you want(text posts, videos, carousels, etc.) 🌸Draft up posts for your first week(weekends are the best) And then, stick to your plan like a sacred prayer. Growth doesn’t happen overnight. But it will be steady when you show up consistently and strategically. I even hold fully drafted posts because they don't fit my current plan. It's not because they aren't good but I keep them to serve me better later. That's strategy. ❔Do you post with strategy or just for consistency? #Ghostwriter #Personalbrand #Strategy

When your content becomes so rigid ‎ ‎‎It becomes difficult for people to understand your message. ‎ ‎I’ve seen this happen often, ‎ ‎people pack so much jargon, structure, and “perfection” into their writing that the heart of the message gets lost. ‎ ‎The truth is, people don’t remember Perfect content. ‎ ‎They remember content that speaks directly to them. ‎ ‎✅Simplicity creates connection. ‎✅Clarity builds trust. ‎✅Authenticity sparks engagement. ‎ ‎Your audience doesn’t need rigidity. They need resonance. ‎ ‎How do you balance clarity and creativity in your content? ‎

Ever read back something you wrote and think: “…ick, that doesn’t sound like me!”? We’ve seen it happen, even on our own content. Sometimes it’s a team post, a proposal, or an About page that ends up feeling weirdly phrased or just somehow disconnected from what we stand for.  Sometimes it happens because we’re dressing up our words to sound “professional.”  Sometimes it happens because we’re moving too quickly, or because multiple people have worked on the same content. Or because we’ve relied a little too much on templates and formulas in search of efficiency. Whatever the reason, when your actual voice and message are missing in your content, it’s always the connection with your audience that suffers. After years of helping purpose-driven brands uncover their core voice, we know this: Your authentic tone isn’t an accident—it’s what sets you apart. Your words should build trust, not just tick a box. The goal is real resonance, not just reach. So if your copy ever feels out of sync with your values, know you’re not alone. And the good news is that it’s easy to get back to sounding like you. We’re here to help. How often do you feel disconnected from your own content? Let’s start the conversation. Read our blog post for more - link in comments. [ID: Laptop open to screen showcasing a document outlining blog planning with fingers on keyboard and sticky notes on screen with “would I actually say this?”, “does this sound like me?” and “let’s keep it warm and honest” written on them. ]