🚀 Digital Transformation: More Than Just a Buzzword Digital Transformation isn’t about adding more tools to your tech stack. It’s about rethinking how your business operates, delivers value, and connects with customers — powered by digital technology. From my experience in SaaS GTM and Partner Enablement, here’s what I’ve seen work: 4 Pillars of Digital Transformation 1️⃣ Customer Experience – Personalizing journeys with data, automation, and omnichannel engagement. 2️⃣ Operations – Streamlining workflows with cloud platforms, RPA, and AI. 3️⃣ Business Models – Shifting to scalable, subscription-based, or partner-led growth. 4️⃣ Culture & Skills – Equipping teams to thrive in a digital-first world. 💡 Example: In a recent partner program, moving from manual onboarding to a self-service cloud portal + real-time dashboards reduced activation time by 40% and increased partner engagement. 🔹 Digital Transformation is not an IT project. 🔹 It’s a business strategy that happens to be powered by technology. If your partner programs, customer onboarding, or internal ops still feel “manual-heavy,” it’s probably time to start your DX journey. #DigitalTransformation #Cloud #SaaS #PartnerEnablement #GTMStrategy #B2BMarketing
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SaaS is shifting. The Frankenstack we’ve all built with CRM, cadence tools, phone systems, and scheduling apps is collapsing. AI is flattening it into the database layer. The tools we’ve relied on are being replaced by smarter, AI-driven platforms. The best SaaS leaders are already rethinking their models. The question is, should you? In his keynote, David Elkington breaks down the move from brute force playbooks to the autonomous organization. Watch the full session here: https://lnkd.in/g3gz5WyH #Saas #AI #TechStack
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Struggling to manage your IT services efficiently can lead to increased downtime, higher costs, and reduced employee satisfaction. In today’s fast-paced digital landscape, streamlining IT operations and providing exceptional service is more critical than ever to stay competitive and meet business goals. Freshservice is an AI-powered ITSM & ESM solution designed to transform how you manage IT and support services. ✔️ Automate routine tasks with codeless drag-and-drop workflows to save time and reduce manual effort ✔️ Integrate seamlessly with cloud and on-premise applications for faster, more efficient workflows ✔️ Leverage built-in AI, Freddy AI, to deliver self-service, insight-driven decisions, and faster resolutions Try Freshservice Free for 14 days Today - https://lnkd.in/d2mG-zfS #DigitalMarketing #marketing #SaaS #B2B #SMB
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𝐆𝐞𝐧𝐞𝐬𝐲𝐬 𝐔𝐧𝐢𝐭𝐞𝐬 𝐭𝐡𝐞 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐰𝐢𝐭𝐡 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐂𝐗 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬 At Xperience 2025, Genesys unveiled Genesys Cloud Work Automation and Genesys Cloud Associate—two major innovations that break silos between the front and back office. These updates enable agentic orchestration across the enterprise, aligning AI agents and employees to drive seamless workflows, faster resolutions, and stronger customer loyalty. "We're giving organizations the tools to move as one intelligent enterprise by streamlining execution, connecting teams and delivering the fast, seamless experiences customers expect." — Olivier Jouve, Chief Product Officer, Genesys Read more: https://lnkd.in/e6YxzBpN 📢 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐚𝐦𝐩𝐥𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐨𝐫 𝐬𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧? 𝐀𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐰𝐞 𝐠𝐨 𝐛𝐞𝐲𝐨𝐧𝐝 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐧𝐞𝐰𝐬 — 𝐰𝐞 𝐞𝐦𝐩𝐨𝐰𝐞𝐫 𝐁𝟐𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐞𝐱𝐩𝐨𝐬𝐮𝐫𝐞, 𝐞𝐱𝐩𝐞𝐫𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠. 🚀 𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐲𝐨𝐮’𝐫𝐞 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩, 𝐨𝐫 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐩𝐫𝐞𝐬𝐬 𝐫𝐞𝐥𝐞𝐚𝐬𝐞𝐬, 𝐠𝐮𝐞𝐬𝐭 𝐩𝐨𝐬𝐭𝐬, 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬, 𝐨𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐝𝐬 — 𝐰𝐞’𝐫𝐞 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. 👉 𝐋𝐞𝐭’𝐬 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: https://lnkd.in/euPFxpCy #MarTech #CustomerExperience #AgenticAI #Automation #CXInnovation #Genesys #AI
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🚀 #RiseOfAI – From Hype to Hands-On Impact Everyone is talking about AI. Few are actually integrating it into partner programs, cloud adoption, and GTM execution. In 2025, the winners won’t be the ones who just talk about AI — They’ll be the ones who can: ✅ Orchestrate AI adoption across multi-cloud environments ✅ Enable partners with AI-ready playbooks and sales accelerators ✅ Align program metrics with AI-driven business outcomes 💡 Real-world shift I’m seeing: • SaaS onboarding is moving from manual knowledge transfer → AI-assisted learning journeys • ITSM workflows are reducing MTTR by 30–50% with AI-powered triage • Partner marketing campaigns are hyper-personalized based on AI insights from CRM + intent data 📊 The #RiseOfAI is not just about new tools — it’s about new operating models. 🔍 Question for you: How are you preparing your partner ecosystem or GTM programs to be AI-native by default? #RiseOfAI #CloudComputing #SaaSMarketing #PartnerEnablement #ProgramManagement #ITServiceManagement #DigitalTransformation
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𝐆𝐞𝐧𝐞𝐬𝐲𝐬 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐀𝐈 𝐀𝐠𝐞𝐧𝐭𝐬 𝐰𝐢𝐭𝐡 𝐆𝐫𝐞𝐚𝐭𝐞𝐫 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐲 At Xperience 2025, Genesys introduced advanced agentic AI agents within Genesys Cloud™, enhancing Copilots and Virtual Agents with greater autonomy, contextual awareness, and interoperability for Agent2Agent (A2A) collaboration and Model Context Protocol (MCP). These innovations are built to help enterprises deliver consistent, outcome-driven experiences while maintaining governance and trust. "CX may start in the contact center, but it doesn’t end there — it spans every touchpoint across the enterprise. With the latest Genesys Cloud innovations, we’re giving organizations the foundation to securely orchestrate experiences with autonomy, context, and personalization." — Olivier Jouve, Chief Product Officer, Genesys Read more: https://lnkd.in/epyeWWpA 📢 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐚𝐦𝐩𝐥𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐨𝐫 𝐬𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧? 𝐀𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐰𝐞 𝐠𝐨 𝐛𝐞𝐲𝐨𝐧𝐝 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐧𝐞𝐰𝐬 — 𝐰𝐞 𝐞𝐦𝐩𝐨𝐰𝐞𝐫 𝐁𝟐𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐞𝐱𝐩𝐨𝐬𝐮𝐫𝐞, 𝐞𝐱𝐩𝐞𝐫𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠. 🚀 𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐲𝐨𝐮’𝐫𝐞 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩, 𝐨𝐫 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐩𝐫𝐞𝐬𝐬 𝐫𝐞𝐥𝐞𝐚𝐬𝐞𝐬, 𝐠𝐮𝐞𝐬𝐭 𝐩𝐨𝐬𝐭𝐬, 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬, 𝐨𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐝𝐬 — 𝐰𝐞’𝐫𝐞 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. 👉 𝐋𝐞𝐭’𝐬 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: https://lnkd.in/euPFxpCy #MarTech #CustomerExperience #AI #AgenticAI #CXInnovation #Genesys #Automation
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🚀 CX & AI – Daily News Roundup 🎥 🌐 NICE’s AI-driven CX platform fuels cloud growth and enterprise wins—despite longer sales cycles in a growing market. 🔒 A simulated test strengthens security & governance for CX AI systems managing Salesforce data. 📞 Zoom expands its AI virtual agent to Zoom Phone and unveils a content hub for smarter customer support. #AI #CX #CustomerExperience #ContactCenter #AIAgents #CloudCX #Automation #AITrends #FutureOfCX #CustomerSupport #DigitalTransformation #AIinBusiness #CXInnovation #TechNews
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