SEOLeverage’s Post

If I were Google these days, I would give extra points to e-commerce sites that actually help customers make decisions. Product pages with real details, not just marketing fluff.

Google Merchant Center – What I’ve Learned and Why It Matters in 2025 After working on multiple e-commerce projects, I’ve realized that most businesses are still underutilizing Google Merchant Center (GMC). It’s not just a tool for listing products – it’s a growth engine when used correctly. Here’s what I’ve learned: Data Quality Wins – The difference between average and high-performing campaigns often comes down to how clean and optimized your product feed is. Free Listings Are Underrated – Everyone focuses on paid ads, but free product listings can bring surprising traffic when optimized. Performance Max + GMC = Power Combo – When integrated well, your product visibility across Search, Shopping, and YouTube skyrockets. AI-Driven Insights Are Game-Changers – The new automated suggestions in GMC can literally point you toward better ROI if you know how to act on them. 2025 will reward businesses that treat GMC as part of their core marketing strategy, not just a technical requirement. I’m curious – are you leveraging all these features in your campaigns? Or still using GMC just as a product feed? #DigitalMarketing #GoogleMerchantCenter #EcommerceGrowth #MarketingStrategy

Most ecommerce brands mess up a brand new Google ads account by either doing too much or just blindly trusting the algorithms. They throw everything into PMax, upload a ton of assets, and hope Google figures it out. Here’s why that backfires 👇 When you start with a messy setup, Google has no clean signals. It chases cheap clicks. You waste money. You get frustrated. A cleaner way to start: 1. Run Shopping first. Show the product + price. Let intent do the work. 2. Skip “max clicks.” Clicks don’t matter if nobody buys. Start with “maximize conversions.” 3. Give it time. 5 days? Don’t expect miracles. 2–3 weeks? Things start to move. 1 month? You finally see stable CPCs. 4. Add assets later. Once Shopping traffic proves demand, then layer in creative and scale PMax (**note you don’t have to, most feedless Pmax setups can work better then Pmax with assets)

Your Google Shopping feed isn’t just a formality, it’s your digital storefront. Every attribute you provide tells Google (and your customers) exactly what you’re selling… and determines whether your product shows up in the right searches. We’ve just published a detailed breakdown of which attributes actually impact performance, and how to use them to drive visibility, clicks, and sales. 📖 Read the full article here https://lnkd.in/d6hCJRFt

In e-commerce, your product feed is more than data, it’s the foundation of discoverability. The way you define and structure attributes directly shapes whether your products appear in the right searches, reach the right audience, and ultimately drive profitable growth. 👉 Worth a read for anyone looking to scale their online store with Google Shopping.

Digital marketing engages customers through online channels. For example, Amazon’s personalized recommendation system increases sales. Which is stronger: digital or traditional marketing? #DigitalMarketing #Ecommerce

You know that product driving most of your Google Ads conversions? It might be the one doing the most damage to your profit. Here’s what we keep finding in audits: ✅ One SKU is pulling in loads of revenue ✅ ROAS looks solid ❌ But when you check the numbers after returns, shipping, VAT and COGS… it’s barely breaking even... or worse, losing money...yikes! And it’s often a low-margin item that was never meant to scale. Google just loves it because it converts easily. But that doesn’t mean it’s good for business. So while you’re celebrating performance, your P&L is quietly sulking in the corner. That’s why we restructure accounts from the product up... not the campaign down. ☑️ Map profit tiers across SKUs ☑️ Label your high-margin heroes ☑️ Shift budget away from volume, towards value ☑️ Align strategy with business reality Because growth that bleeds margin isn’t growth. It’s just a shiny distraction. Let’s talk if your top performer might be your silent killer. ♻️ Repost if this feels a little too familiar. #ecommerce #googleads #dtcbrands #poas #profitfirst #ppcstrategy #shoppingads #judeluxe

Common Mistakes in Growing an Online Store Many e-commerce owners repeat the same critical errors that kill growth and waste budget. The main one — no marketing plan. Without clear goals and a structured sequence of actions, promoting a store becomes chaotic: today Google Ads, tomorrow Instagram, the day after—“SEO on the fly.” How to fix it: • Define a 12-month marketing strategy. • Set primary objectives (traffic, sales, ROAS, brand awareness). • Create a phased action plan with budgets. • Review key metrics monthly and adjust the plan. A clear plan = the right sequence of tools = effective growth.

Google’s “Popular Products” carousel is changing how people shop online. It gives brands a chance to stand out with product images, pricing, and reviews right in search results. Sotavento Medios has shared a guide that explains how to get featured. This includes organizing your Merchant Center feed, applying schema markup, collecting meaningful reviews, and improving product pages for users and search engines. Businesses that take advantage of this will not only secure a top spot in search results but also build trust from the very first click. If you want more visibility, stronger credibility, and higher conversions, now is the time to optimize. See the full guide here: https://lnkd.in/gu5Zk4yh

E-commerce has changed the way people shop, but it has also changed the way brands think about marketing. Too often, marketing for e-commerce gets reduced to discounts, flash sales, and performance ads. It’s treated like a numbers game: push traffic in, push conversions out. And yes, it drives sales -- BUT AT WHAT COST? If your entire strategy is built on discounts and ads, you’re not building a brand, you’re training customers to only value you at your lowest price. That’s not loyalty, that’s dependency. The real challenge in e-commerce marketing isn’t how to sell more products today, it’s how to build a brand people come back to tomorrow, even when there’s no sale. That comes from storytelling, trust, and experience, not just performance campaigns. E-commerce doesn’t kill brand-building. Short-sighted marketing does.