ShiSh S.’s Post

✨ 𝟐𝟎 𝐍𝐑𝐅𝐬 𝐋𝐚𝐭𝐞𝐫: 𝐖𝐡𝐲 𝐈𝐭 𝐒𝐭𝐢𝐥𝐥 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 ✨ My first #NRF Big Show was 20 years ago. (Hard to believe, but the NRF Big Show itself has been running for more than 110 years!!!). Twenty years ago, Microsoft’s presence was modest, with a focus on our core enterprise products like Microsoft POS and SQL Server. Over time, our role evolved, moving from simply showcasing technology to highlighting real-world business solutions built together with partners. And along the way, the scale of our showcases grew. We’ve demonstrated some of the earliest smart carts, and even brought a section of a Delta Air Lines plane onto the show floor to reimagine the #travel retail experience. Since then, the Microsoft booth has hosted everything from: 🤖 #Robots with Unbox Robotics 🏬 Autonomous Stores with AiFi Inc. & Xpand (formerly 1MRobotics) 🪞 Intelligent Mirrors & Digital Fitting Rooms & loads of cool innovations I could talk about, over a cup of coffee :) …to today’s most innovative Pegasus #startups Every year, #NRF has been the place where #retail and #innovation meet, and where I recalibrate my baseline of where the industry is heading. 𝑾𝒉𝒚 𝒅𝒐𝒆𝒔 𝒊𝒕 𝒎𝒂𝒕𝒕𝒆𝒓 𝒕𝒐 𝒎𝒆 𝒆𝒗𝒆𝒏 𝒂𝒇𝒕𝒆𝒓 𝒕𝒘𝒐 𝒅𝒆𝒄𝒂𝒅𝒆𝒔? Because this is still where you find out: ➡️ What’s top of mind for retailers and brands ➡️ Which solutions are scaling globally ➡️What startups are setting the pace for the next wave of retail Today in #Paris (& my 21st NRF Show), the Microsoft for Startups team (Sylvie Atkins, Vikas Arora, Suki Randhawa & self) is preparing to showcase how nine Pegasus #startups are accelerating scale & innovation for global brands. #NRF remains the room where the future of commerce begins. And after 21 events, it’s as energizing as ever. 🚀 𝐒𝐜𝐫𝐨𝐥𝐥 𝐝𝐨𝐰𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐟𝐨𝐫 𝐥𝐢𝐧𝐤𝐬 𝐨𝐧 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 #𝐍𝐑𝐅 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐨𝐫𝐭𝐡 𝐭𝐡𝐞 𝐯𝐢𝐬𝐢𝐭 𝐰𝐢𝐭𝐡 Microsoft for Startups. Across the 20yrs of NRF events, I’ve had the privilege of collaborating with an incredible lineup of talent including Hayan Ortega, Vic Miles, Danni Olson , Gregory Jones, David W. Gruehn, Stephen Sparrow, Marketing Disruptor, Sandra Andrews, Tonya Poe, Christopher M., Martin (Marty) Ramos, Matthew Shigenobu Muta, Jasmine Kotek, Keith Mercier, Shelley Bransten, Brendan O., Karen Garrette, Susan Wilkinson, Sanjay Soni, Noah Herschman, Linda Pimmeshofer, David Dobson, Chris Barnard, Paula Thomas, Pinar Salk, Esther Christoffersen, Kevin Tigges, Nina Lund, Michelle Westlund, Rebecca Needham, Janet Kennedy, Tom Litchford ... and so many more brilliant minds who made each moment unforgettable. #retail #NRFEurope #NRF #NRF2025 #retailtech #Paris #microsoft #msft4startups #startups #innovation #NRFBigShow