Times Two x Dayos How work, should work. Legacy tech and rigid ERP systems weren’t built for the way we work today. That’s why we partnered with Dayos to rethink everything—from strategy and brand to digital experience and product design. Over the course of eight months, we helped create a dynamic ecosystem centered on a ‘fresh perspective’—one that redefines how work should feel. Stay tuned as we unpack the full case study in the coming weeks. X2 Team: Keene Niemack, CD Marco Coppeto, CD Julie Muckensturm, Design Fabrizio Morra, Design Jonathan Lindgren, 3D Edin Agovic, 3D Jim Larkin, Strategy & Copy Ingamana, Development
How X2 and Dayos reimagined work with fresh perspective
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Process Optimisation (How to succeed and avoid pitfalls) Processes are the backbone of any organisation—driving execution across all functions, regardless of impact, importance or complexity in their lifecycles. Every organisation operates various types of processes, ranging from team-specific or departmental to complex cross-functional workflows. These processes may run automatically or require human intervention (Human-in-the-Loop) at different stages or handoffs. Process Optimisation is both a discipline and an art—it must be approached strategically and methodically. Effective optimisation aligns execution with a clear, organisation-wide strategy to maximise value, minimise rework, and ensure sustainable improvements. To succeed, such initiatives require a governance-backed framework—mandated and supported at the highest level of decision-making. This is essential because optimisation efforts involve diverse stakeholders, demand resource allocation, and depend on a blend of expertise, leadership support, and a culture that embraces change at all organisational levels. Optimisation can lead to various outcomes, including: • System configuration or customisation • Changes to Ways of Working • Role redesign or upskilling (especially with automation) • Replacement or upgrade of systems and tools A solid foundation for process optimisation should include: • Clear scope and ownership • Defined KPIs and baseline metrics • Assessment of process criticality • Measurable optimisation objectives (e.g. cost reduction, cycle time improvements, compliance, customer experience (CX), or user experience (UX)) The Process Optimisation Lifecycle comprises distinct phases—each with specific activities, tools, techniques, and tailored measurement systems. These phases are interconnected and should align with broader project goals or other workstreams, especially when part of an enterprise-wide transformation programme. Ultimately, process optimisation is a structured, data-driven approach—and when executed well, it delivers tangible Return on Investment (ROI). This ROI can be tracked through various metrics with established baselines, and reinforced through OKRs (Objectives and Key Results) and KPIs that capture real business value. Also, this sometimes leads to defining, designing and introducing new and more impactful KPIs part of MI/reporting overhaul aligned to a new strategy, in line with industry standards or a new business direction of travel. Reach out for advice if you want to deliver a project of this nature..
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📍Map the customer journey first, then build the technology. Companies tend to do this backwards, ending up with more complexity than clarity. The businesses thriving in the next 2-3 years start with the experience they want to create. The situation in most boardrooms is: 🗣️"We need a new platform." 🗣️"Let's integrate everything." 🗣️"Why aren't conversions improving?" Start by defining the exact customer experience you want to create. Map every touchpoint, understand the emotions at each stage. Only then you start to build technology that serves that vision. When you flip the approach, your tech stack becomes purposeful instead of complex. Every integration has a clear reason for existing. We've worked with companies for over 20 years. The ones that win design around customer needs first. Technology should amplify great experiences instead of dictating them. Read more 👉 https://lnkd.in/eq5av5GG
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🚀 Change Management in Action Adopting change is more than technology—it’s about people. Here are 5 examples of effective organizational change: 1️⃣ Moving from manual to automated inventory systems 2️⃣ Implementing CRM technology 3️⃣ Redesigning digital communication 4️⃣ Adding an AI chatbot 5️⃣ Improving cross-team collaboration 📈 Structured change management ensures your strategy becomes reality. 🔗 Read more: https://lnkd.in/eEn7NyWZ
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⏳ Work Less. Achieve More. Workflow automation isn’t just about saving time it’s about transforming the way your business operates. 🚀 What It Does: Workflow automation replaces repetitive, manual tasks with AI-driven processes that run in the background. Whether it’s sending follow-up emails, updating your CRM, processing form submissions, or routing customer inquiries everything happens instantly and error-free. 💡 Why It Matters: Fewer mistakes Automation executes tasks with 100% consistency. Faster delivery Actions that took hours now happen in seconds. More focus Your team spends time on creative and strategic work, not admin. Better customer experience Clients get faster responses and smoother service. Scalability Handle 2x or 10x more work without hiring extra staff. 📊 Real world impact: Imagine a clinic that schedules, confirms, and follows up with every patient without touching a calendar. Or a real estate team where every new lead gets a personalized welcome message, is added to the CRM, and receives an appointment link all within seconds. The result? Higher productivity, lower costs, and happier customers. If you’re still relying on manual processes, you’re leaving time, money, and growth on the table. ⚡ Let automation handle the busywork so you can focus on building your business.
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The truth is that not all companies need immediate digitalization. Some businesses can operate without modern technologies and an active market presence, especially if they have stable processes, a narrow niche, or a local scale. Indeed, they can ensure profitability through classic working methods, customer relationships, and well-established internal processes. However, a strategic approach to digital transformation is not about “being trendy,” but about accelerating development and optimizing costs. In other words, you can work the old way, but digital helps you work faster, more efficiently, and on a larger scale. The introduction of modern tools in staff training, data analysis, and customer experience management paves the way not only for stability but also for sustainable growth and innovation. From a strategic perspective, the question is not whether technology is necessary for business, but when and to what extent it should be integrated in the long term to grow. That is why we always offer our clients our in-depth analysis and research service. During the discovery phase, we analyze the company's processes, market position, and take a comprehensive look at how the business functions. So, if you are interested in understanding your business or seeing ways to develop and optimize it, we would be happy to become your partner!
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Digitization ≠ Digitalization ≠ Digital Transformation Digitization — makes analog information digital. Examples: * Scanning paper invoices into searchable PDFs. * Converting OCR business cards into contacts. * Move personnel HR files to a Data Management System. Digitalization — using digital technology to improve workflows. Examples: * Automation of invoicing that reads the invoice and forwards it for approval. * HR onboarding with electronic signature, automatic provision, and checklists instead of email threads. * Sales pipeline in CRM with automatic lead assignment and reminders instead of spreadsheets. * Customer support with ticketing and a knowledge base that deflects basic queries. Digital Transformation — changing the way the organisation creates and delivers value. Examples: * Switching from one-time product sales to subscriptions (SaaS / “as-a-service”). * Introduction of an e-commerce channel for direct sales to consumers with self-service returns. * Build a data product (reports/insights) that becomes a new revenue stream. If it ends with a digital copy, it’s digitization. If it changes the workflow, it’s digitalization. If it changes the way you compete and earn money, it’s digital transformation. What to measure? Lead time, error rate, cost per transaction (digitalisation). Digital revenue in %, activation/retention, time-to-market, NPS/CSAT (transformation).
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I’ve been thinking a lot about the nature and evolution of my role in our ever-changing world of technology, politics, and macroeconomic conditions. Here’s what I’ve landed on: Design is an important business function. Wow. Groundbreaking, I know. BUT I am actually really serious. It’s not just about making things look good, though that still matters. It’s about solving complex problems and driving real business outcomes. Over the years, I’ve become deeply integrated into the marketing function, supporting everything from campaigns and messaging to go-to-market strategy. That integration has become one of the most important aspects of how I define a designer’s role today. I see design as a discipline that helps navigate ambiguity, connect the dots, and bring clarity to messy challenges. Design systems across organizations solve bigger product, marketing, and business problems. They increase efficiency, enable agility, and leave room for creativity. Also, AI may well become an important benefactor to this function, but so far, it still can’t do most of my job. Until then, a strong design function can make or break the long term success of an organization. So I’m curious. What’s the most impactful way you’ve seen design solve a business problem?
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We’re living in the age of AI agents… and yet, we’re still working with PDFs? Adobe just launched Acrobat Studio — finally making PDFs less… PDF-y. The new platform combines Acrobat, Adobe Express, and AI agents into one workspace where you can chat with your docs, extract insights, and create content without hopping between 47 different tools. The standout feature: PDF Spaces ➡️ Upload PDFs, docs, web pages, or entire research dumps ➡️ AI agents summarize, answer questions, cite sources ➡️ Customize them as “instructor,” “analyst,” “entertainer,” or create your own Real-world use cases: • Sales → Auto-generate tailored proposals & RFP responses • Legal → Compare contracts, summarize policies, organize case files • Marketing → Turn customer feedback into launch assets • Finance → Summarize reports into compliance-ready decks • HR → Review resumes at scale, streamline onboarding And once insights are extracted, you can instantly transform them into infographics, presentations, or posts with Adobe Express + Firefly. Adobe’s leaning hard into security. Everything runs in sandboxed environments, encrypted, with a pledge not to train on customer data. That’s a strong play in a world where 69% of orgs cite AI-powered data leaks as their #1 fear. 💡 At KaizenCX, we can see Acrobat Studio signaling where enterprise AI is headed — a single, secure workspace where intelligence is layered on top of everyday files. The real question is: Will Adobe’s security-first approach win over enterprises, or will they still be outpaced by Google’s NotebookLM and OpenAI’s Projects? Either way, it’s a step toward the inevitable: AI-powered work hubs replacing the fragmented tool stacks most businesses are juggling today. 👉 Curious what this shift means for your tech stack? Let’s talk. kaizencx.biz #AI #TechAdvisory #DigitalTransformation #Adobe #Productivity #KaizenCX #EnterpriseTech #FutureOfWork
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We’re living in the age of AI agents… and yet, we’re still working with PDFs? Adobe just launched Acrobat Studio — finally making PDFs less… PDF-y. The new platform combines Acrobat, Adobe Express, and AI agents into one workspace where you can chat with your docs, extract insights, and create content without hopping between 47 different tools. The standout feature: PDF Spaces ➡️ Upload PDFs, docs, web pages, or entire research dumps ➡️ AI agents summarize, answer questions, cite sources ➡️ Customize them as “instructor,” “analyst,” “entertainer,” or create your own Real-world use cases: • Sales → Auto-generate tailored proposals & RFP responses • Legal → Compare contracts, summarize policies, organize case files • Marketing → Turn customer feedback into launch assets • Finance → Summarize reports into compliance-ready decks • HR → Review resumes at scale, streamline onboarding And once insights are extracted, you can instantly transform them into infographics, presentations, or posts with Adobe Express + Firefly. Adobe’s leaning hard into security. Everything runs in sandboxed environments, encrypted, with a pledge not to train on customer data. That’s a strong play in a world where 69% of orgs cite AI-powered data leaks as their #1 fear. 💡 At KaizenCX, we can see Acrobat Studio signaling where enterprise AI is headed — a single, secure workspace where intelligence is layered on top of everyday files. The real question is: Will Adobe’s security-first approach win over enterprises, or will they still be outpaced by Google’s NotebookLM and OpenAI’s Projects? Either way, it’s a step toward the inevitable: AI-powered work hubs replacing the fragmented tool stacks most businesses are juggling today. 👉 Curious what this shift means for your tech stack? Let’s talk. kaizencx.biz #AI #TechAdvisory #DigitalTransformation #Adobe #Productivity #KaizenCX #EnterpriseTech #FutureOfWork
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Art Director & Co-founder at Studio Sentempo
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