How to succeed in Process Optimisation and avoid pitfalls

View profile for Adel Mutlak Hassan

Business Analysis, Data Analysis, Business/Operating Models, Frameworks, Business Architecture, Stakeholder & Peformance Management

Process Optimisation (How to succeed and avoid pitfalls) Processes are the backbone of any organisation—driving execution across all functions, regardless of impact, importance or complexity in their lifecycles. Every organisation operates various types of processes, ranging from team-specific or departmental to complex cross-functional workflows. These processes may run automatically or require human intervention (Human-in-the-Loop) at different stages or handoffs. Process Optimisation is both a discipline and an art—it must be approached strategically and methodically. Effective optimisation aligns execution with a clear, organisation-wide strategy to maximise value, minimise rework, and ensure sustainable improvements. To succeed, such initiatives require a governance-backed framework—mandated and supported at the highest level of decision-making. This is essential because optimisation efforts involve diverse stakeholders, demand resource allocation, and depend on a blend of expertise, leadership support, and a culture that embraces change at all organisational levels. Optimisation can lead to various outcomes, including: • System configuration or customisation • Changes to Ways of Working • Role redesign or upskilling (especially with automation) • Replacement or upgrade of systems and tools A solid foundation for process optimisation should include: • Clear scope and ownership • Defined KPIs and baseline metrics • Assessment of process criticality • Measurable optimisation objectives (e.g. cost reduction, cycle time improvements, compliance, customer experience (CX), or user experience (UX)) The Process Optimisation Lifecycle comprises distinct phases—each with specific activities, tools, techniques, and tailored measurement systems. These phases are interconnected and should align with broader project goals or other workstreams, especially when part of an enterprise-wide transformation programme. Ultimately, process optimisation is a structured, data-driven approach—and when executed well, it delivers tangible Return on Investment (ROI). This ROI can be tracked through various metrics with established baselines, and reinforced through OKRs (Objectives and Key Results) and KPIs that capture real business value. Also, this sometimes leads to defining, designing and introducing new and more impactful KPIs part of MI/reporting overhaul aligned to a new strategy, in line with industry standards or a new business direction of travel. Reach out for advice if you want to deliver a project of this nature..

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