Why your content isn't shared: A video on making it shareable

Most people don’t fail at creating content. They fail at hitting “publish.” Creating a post isn’t tough. But 90% of people leave their content stuck in drafts, never giving it a chance to work. Here’s the truth→In the beginning, your audience is small. Which means hardly anyone is watching you. That’s not a disadvantage, it’s freedom. →Freedom to test. →Freedom to mess up. →Freedom to find your voice before the spotlight. If you can push past those first 10 posts, You’re already ahead of the 90% who quit before they even begin. Don’t wait for confidence to post. Posting is how you build confidence. P.S. Still overthinking before hitting publish? That’s actually your safest stage to experiment, make mistakes, and grow.

What if the good content was simpler than you thought? • Start with the phone in your pocket. • Speak clearly to your audience’s real pain points. • Stay consistent instead of chasing trends. • Upgrade to pro production when your message is ready to scale. • Focus on clarity, not complexity. That’s it. We make content complicated, but the best version is surprisingly simple. I spent years chasing viral formulas, flashy gear, and “perfect” aesthetics, only to realize: The most satisfying results aren’t in views, likes, or one-off viral moments. They’re in clear, consistent, story-driven content done well—week after week. When I simplified my approach, everything improved: • Less overwhelm about what to post. • More trust built with the right audience. • Better overall visibility that leads to real business. The path isn’t about adding more. It’s about removing distractions until only what truly matters remains. Strip away the unnecessary. Focus deeply on the essentials. Let everything else fade into background noise. The good content isn’t complicated. Start creating it.

Most people don’t realize this about content: if it isn’t aligned with who you really are, it won’t work. You can follow every “guru” formula out there, but if your content feels forced, your audience will feel it too. That’s why so many posts flop. The shift comes when you stop trying to fit the mold and start creating from a place of authenticity. When your content reflects your personality and values, it connects in a way that builds trust and ultimately drives business growth.

If you have to trick your audience into reading your content, you’ve already lost them. 👉🏽Clickbait headline 👉🏽Fake urgency. 👉🏽Gated content/resources All these will attract temporary attention, if that’s what you’re aiming for. BUT..if you want to earn your audience’s loyalty, prioritize clarity and value. In demand gen, trust is the most scalable asset you have! Write like you respect your reader, because they can tell when you don’t.

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗮𝗶𝗹 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁? The difference comes down to three simple keys: 𝗖𝗹𝗮𝗿𝗶𝘁𝘆, 𝗙𝗹𝗼𝘄, 𝗮𝗻𝗱 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 means your audience should instantly understand what you are trying to say. If the message is buried under 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 words or too many ideas, it will be lost. The best content communicates one clear thought at a time. 𝗙𝗹𝗼𝘄 is about structure. Your message should feel natural, guiding the reader or viewer from the first line to the last 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. A strong hook, a clear middle, and a memorable ending make content easier to follow and more impactful. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 is what makes content unforgettable. It is about speaking to 𝗿𝗲𝗮𝗹 𝗽𝗲𝗼𝗽𝗹𝗲, not just numbers on a screen. When your words or visuals reflect genuine understanding, your audience feels it and responds. Content that 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 is not about quantity. It is about crafting messages that are 𝘀𝗶𝗺𝗽𝗹𝗲, 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱, and 𝗵𝘂𝗺𝗮𝗻. Mastering clarity, flow, and connection turns ordinary posts into 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 that people remember and share. Stay connected with 𝗔𝗿𝗷𝗼 𝗡𝗲𝗲𝗹. #𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 #𝗕𝗮𝘆𝘀𝗵𝗼𝗿𝗲𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 #𝗚𝗿𝗼𝘄𝘁𝗵𝗠𝗶𝗻𝗱𝘀𝗲𝘁 #𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗚𝗿𝗼𝘄𝘁𝗵 #𝗔𝗿𝗷𝗼𝗡𝗲𝗲𝗹 

Most founders think their growth problem is content. It’s not. It’s context. You don’t need more posts. You need a message that makes people stop scrolling and say: “Wait… that hit me.” Because the truth is: Consistency keeps you visible. But clarity keeps you remembered. If your audience can’t instantly “get” what you stand for… you’ll keep shouting into the void. Here’s the shift: 👉 Stop asking, “What should I post?” 👉 Start asking, “What do I want people to feel after they see me?” Content is everywhere. Context is rare. And rare is what gets remembered. #contentstrategy #brandvoice #emotionalmarketing #marketingclarity

This morning on my walk, I caught myself thinking… “What content would actually help my customers today?” Here’s the thing: A lot of businesses think they need fancy, polished, or viral content to stand out. But when it’s time to actually connect with real people? That type of content often falls flat. I’ve seen how easy it is to overproduce content… and underdeliver on value. What your audience really wants is simple: 1. Clear answers to the questions they’re already asking 2. A peek at the real human behind the brand 3. Quick wins they can actually use today Because content isn’t about looking “perfect.” It’s about being useful, being human, and being consistent. And when you get this right, your audience… ✨ trusts you ✨ engages with you ✨ and keeps coming back So if you’re overthinking your next post—don’t. Share what you know. Keep it real. That’s the kind of content that actually sticks.

A few days ago, I wrote a short post about how I lost a huge money from a single mistake. I didn’t share statistics. I didn’t write a “top 5 tips” kind of post. I simply told my story. Do you know what happened? That single post got more engagement, more comments, and more DMs than many of my other posts combined. That post made me realize. People don’t just remember facts they remember stories. Storytelling-driven content cuts through the noise because it: Builds connection, not just attention. Creates trust, not just visibility. Leaves impact, not just impressions. In a world where everyone is trying to sell something, stories make your message human. They allow your audience to see themselves in your content—and when people see themselves, they take action. That’s why I believe storytelling is not just “nice to have,” it’s the best tool in the market for content that actually works. 👉 To brands and professionals: if you want content that doesn’t just speak but connects, don’t just post—tell stories. And if you need help crafting them, that’s exactly what I do.

𝐒𝐭𝐨𝐩 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐟𝐨𝐫 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭—𝐭𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐰𝐚𝐲! Not long ago, I’d sit in front of my screen, completely blank, thinking, “What should I even post today?” Some days I’d force a post that felt flat Other days, I’d skip posting entirely After testing countless strategies that promised results but didn’t deliver, I realized something simple that changed everything Content ideas aren’t something you chase—they’re everywhere around you. You just need a system to capture them Here are 5 sources I tap into daily: 1️⃣ Your personal journey Every win, failure, or lesson is pure content gold 2️⃣ Your audience’s pain points DMs, comments, and questions are ideas waiting to be shared 3️⃣ Industry trends What’s new, exciting, or broken in your field? Turn it into insights 4️⃣ Everyday conversations Client calls, debates, or casual chats can spark a post 5️⃣ Your old content Reframe, expand, or give a second life to your past posts Don’t chase ideas—collect them How do you usually come up with your LinkedIn posts?

Here is a hard reality: You are not the audience of your writing. We often have the temptation, as marketers and business owners, to formulate content based on our own thoughts and ideas. This is a trap of mindset, though  I have also collaborated with a group that believed every post should include specific technical details, as these were, in their minds, what their audience wanted. It turns out that their real audience, decision-makers, wanted easy, actionable ideas. As soon as we began to think and behave like a media company, everything changed.  By considering what the audience wants and needs, we produced content that appealed to, educated, and converted.  Without truly understanding your audience, you will likely miss the mark with your content. Start and finish with them; this is the only way to ensure success.