Vignesh S’ Post

Forget ads. The fastest way we got trust for a B2B launch? Thought leaders. Most B2B brands burn their GTM budget on ads and sales teams. But here’s the brutal truth: buyers don’t trust ads. They barely trust brands. They trust people. The ones they already follow. The ones they binge-read on LinkedIn. The ones they consider “industry insiders.” So when we were working on a B2B brand’s launch, we flipped the script: No ad spend. No flashy PR. No cold outreach blasts. Instead, we plugged thought leaders directly into the GTM motion. Within weeks: - Buyers were already warmed up before the first sales call. - Conversations didn’t start with “Who are you?” but “I saw X talk about you.” - Trust was built before the product demo. That’s the unfair advantage nobody talks about. Influencer marketing isn’t just for sneakers and skincare It’s a trust accelerator for B2B. So here’s my question: If you could partner with just 5 thought leaders in your niche, which ones would immediately give your GTM more trust? Drop their names below (I’ll even share how we evaluate thought leaders for B2B GTM). And if you’re serious about weaving influencer marketing into your next launch, DM me “GTM”, I’ll send you the exact playbook we used.