This founder added $500K ARR in 90 days, without writing a single line of code. You won’t believe this, but he didn’t touch his product. No new features. No fancy ads. He just fixed how he talked about it. Before: “Affordable AI analytics tool.” → $49/mo → tons of churn. After: “Enterprise-grade AI analytics for CFOs.” → $499/mo → fewer clients, way more revenue. Wild, right? Same product. Different story. It’s kind of like when you describe your favorite restaurant to a friend. If you say, “It’s cheap food, fast service.” → they expect a diner. If you say, “It’s where CEOs go for power lunches.” → suddenly, they’re thinking luxury. Same food. Same tables. Different vibe. Here’s what I think: most of us don’t have pricing problems. We have positioning problems. So, let me ask you this Would you pay more for something if it felt premium? What do you think? #positioning #messaging #pricing #GTM
Whose that founder? If you can share here or DM!
Positioning really is everything. I’ve seen deals fall through just because the pitch didn’t land right...same service, different framing. Crazy how much words matter!
Isn't it fascinating how perception can outweigh substance? Pricing is only part of the equation; storytelling is the real game-changer.
Premium positioning only works if the product truly lives up to its promise. If it feels premium and performs reliably with no major issues, customers usually won’t hesitate to pay more—unless the value isn’t clearly differentiated or the product is commoditized. Conversely, if a product only feels premium but lacks quality or functionality, willingness to pay more will diminish. Additionally, this depends on the company’s culture and the decision maker’s disposition and motivation.Positioning is fundamentally built on trust.
Cofounder at Zappify | Building Revenue-Ready MVPs for Businesses | 3x Faster No-Code/AI Dev Studio with 70+ Products Shipped | Ex-Flexiple, ApnaKlub | Previously built Trendsetters Media and FoodFlix
1moWow, the power of reframing! That CFO positioning is brilliant. As someone building my own agency, I'm constantly refining my message. What specific aspects of the "enterprise-grade" narrative resonated most with your target audience?