No. 1 in the industry for 16 consecutive years! NVC Lighting, 67.985 billion yuan!

On June 18th, one of the world's three leading brand value assessment institutions - World Brand Lab - officially announced the "Top 500 Most Valuable Brands in China". Leading brand in the lighting industry, Leesa Lighting, along with top brands such as State Grid, Tencent, and Huawei, made the list. With a brand value of 67.985 billion yuan, it once again topped the list in the industry, achieving a new record for the 16th consecutive year, demonstrating the strong resilience of Chinese brands.

Adhere to long-termism—"Swing with the Market Cycle"

For enterprises, the cycle is both an opportunity and a challenge. The World Brand Lab stated: Leesa Lighting has embedded long-termism in the brand's DNA. It drives industry transformation through fundamental technological innovation, builds market penetration through product ecosystems, expands brand growth potential through deep channel penetration, and drives high-quality and sustainable development through brand value. It gradually elevates the business of a single lamp to the value of a beam of light.

Raylight Lighting has provided the industry with a solution that can weather economic cycles in its own way, and has also built a more solid moat for the brand, achieving the goal of "dancing with the cycle while standing on the floor of value".

The strategic patience for upward growth: Define brand value through technology

Enterprises with strategic patience can make the right trade-offs between long-term strategies and short-term interests.

For Rayser Lighting, the best demonstration of strategic patience is its unwavering commitment to fundamental technological innovation. Since the brand strategy upgrade, Rayser Lighting has established a technological moat of over 2,000 patents, led or participated in the formulation of 170 national/industry standards, and transformed the innovative potential into industry influence. It also pioneered a unique path of integrating aerospace-level technologies, setting an industry precedent - the "co-evolved natural light" technology, derived from the chemical reaction between aerospace spectroscopy technology and civilian lighting, is redefining the benchmark for healthy lighting.

The innovation at the grassroots level has also led to the dual-track evolution of industries and consumption: In the industrial dimension, Lees Lighting has established an industry innovation paradigm through the value transmission mechanism of "technology patentization - standard formulation - industrial implementation"; simultaneously, at the consumption end, Lees Lighting reshapes the user experience with a three-dimensional ecosystem of "intelligence + hardware + scenarios". Its Xiaolei Yijia - a simple and easy-to-use home health lighting solution - further promotes the service model to shift from a single product delivery to a smart light environment.

When aerospace spectroscopy illuminates millions of households, this transforming technology service provider is rewriting the DNA sequence of the lighting industry with its technological genes.

The strategic determination to take root downward: A larger Rais, a smaller business

As a leading brand in the industry, Lees Lighting not only leads the industry forward with its technological innovations, but also continuously digs deep into the market. Its newly launched "Gold Selection" series directly addresses the three core demands of 890 million users in the lower-tier market - being bright without being dazzling, being affordable and durable, and having brand security. This move not only enriches and completes Lees Lighting's product line, but also builds a universal lamp tower for people's livelihoods by leveraging the brand's momentum and scale effects.

Based on the in-depth layout of the channels, the expansion is proceeding simultaneously. On the basic framework of the 80,000 terminal outlets in the hardware channels that have already been covered, Luxeon Lighting is building a three-dimensional penetration network of "community - repair - hardware", spreading the light of quality to hundreds of millions of families across the country.

Market performance serves as the best evidence of strategic accuracy. It is known that Lees Lighting has consistently ranked first in the 618 platform-wide category sales for three consecutive years. As of now, Lees Lighting's total platform sales this year still maintain the industry lead. When the industry is caught in a red-hot internal competition, Lees Lighting has provided a new solution in its own way, being "bigger" yet "smaller". This move undoubtedly makes Lees Lighting's brand more creative and vigorous.

The core of the inward cultivation strategy: From brand value to social value

As an ESG leader in the lighting industry, Leesun Lighting not only focuses on "the cultivation of value", but also uses ESG as the guiding principle to lead the company towards sustainable development. It takes actions in multiple dimensions such as ecological construction and social responsibility.

As the leader in the industrial chain, Leesun Lighting has established the Zhongshan Chain Leader Industrial Park. This initiative has successfully facilitated the coordinated development of over 300 supporting enterprises, driving the regional industrial chain's output value to nearly 3 billion yuan. It has also provided a replicable model for industry upgrading.

Not only in terms of industry responsibilities, Lees Lighting has been continuously moving forward on the path of fulfilling social responsibilities. Through the "Lighting Project" initiative jointly launched with the One Foundation, it has entered over 30 schools across the country, renovated more than 200 classrooms, and provided a natural and healthy lighting environment to accompany the education and growth of over 40,000 young people.

Innovating new technologies, producing "right" products, and pursuing a caring business - Leesa Lighting has created brand value for itself through a long-term strategy, while also continuously generating value for the industry and society.

For sixteen consecutive years, Leesun Lighting has topped the industry. With a brand value of 67.9 billion, it has provided a crucial benchmark for the transformation and upgrading of the lighting industry. This is not only a sample of breakthrough for the lighting industry, but also offers a practical example for China's manufacturing to move towards high-quality development.