3 Ways Freezone authorities can attract clients better

With over 40 freezones in the UAE, business owners are indeed spoilt for choice when it comes to company establishment. Certain freezones may be favored over others due to some ‘unfair’ advantages in terms of location, access to airport, access to skilled labour in the emirate etc. This should not prevent the other freezone authorities to tailor sharp and efficient strategies to help their clients (startups, businesses) achieve their goals. Creating a ‘win-win’ strategy does not mean slashing company setup costs – we are already seeing that at play and it does not seem to be helping the startups any better than the freezone authorities. As a startup founder in the UAE, here is my take on the 3 ways freezone authorities can create the value proposition for their clients and stand out from competition...

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