Adverity in March: 🌸 Spring has sprung, and so have we...
In March, we were blooming with exciting news and updates that you don't want to miss out on. Let's catch up!
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From cutting-edge product updates and innovations to expert-led conversations, we've been busy helping you stay ahead in the marketing game.
📋 Here’s what’s new this month:
🔵 Coming Soon:
1. Let's chat about Data Conversations... ✨
We're working to help you unlock the potential of your data. No more barriers. No more delays. Easy exploration, instant insights, and effortless collaboration and data sharing—all through the power of conversation.
2. Dbt Integration 📊
What if your dbt models could run directly inside Adverity? No extra setups, just smooth orchestration. #ComingSoon
Stay tuned in April for more updates 😉 📊
👂 Didn't you hear?
1. The 2025 G2 Spring Grid Rankings are out, and we're..slaying 💅
We're continuing to rank at the top in helping businesses be more data-driven across the world and market. Hear from our customers here.
2. We're helping serve insights on a 𝙜𝙤𝙡𝙙 platter with Barilla and OMD 🏆
Our friends at Barilla Group and OMD just took home Gold at The Drum Awards for Digital Experience in the Marketing category with MMROI—a groundbreaking project redefining marketing efficiency with AI and data analytics.
How did we help? 😎 📈By partnering with OMD, BIP, EY, and Adverity, Barilla Group developed a scalable and secure media data lake, unifying data across digital, social, and traditional media. A centralized approach streamlined data collection, enabled AI-driven insights, and introduced real-time scenario planning. This lead to smarter budget allocation, faster insights, and a stronger data-driven culture.
🛜 Webinar with Walmart Connect
Missed our conversation with Walmart Connect? Don't worry. We'll catch you up.
As data privacy laws continue to evolve, we’re seeing a shift toward direct advertising platforms that allow marketers to expand their reach and target more relevant buyers while still maintaining ownership over critical performance metrics.
Harry Clayman Senior Manager Ad Partnerships Measurement at Walmart Connect, and Dayo Fordah, Product Marketing Manager at Adverity unlock the power of Walmart Connect and Adverity to help boost sales and measure impact.
☝️ Pro tip: Walmart Connect has developed offerings for non-endemic brands, meaning that you can take advantage of their retail media network data for offsite media without needing to physically sell goods at Walmart!
🎙️ Podcast Episode with Riverside.fm
In this episode of The Undiscovered Metric, Diana Marcela Gonzalez , Director of Revenue Operations at Riverside , joins us for a conversation to lay out why strong data foundations are critical and what marketers can do to get them right.
📖 Read of the Month
Speaking of spring. We've released our latest guide for marketers on how to handle growth. Check out how you can master data scalability.
Thanks for catching up with us. Chat with you soon. 🔜