Adverity in May 🐝 : Catch up on the latest buzz
In May, we’ve been buzzing with new updates and upgrades you don’t want to miss.
🔔 Don’t miss a beat—subscribe to get all the latest all in one place!
From breakthrough product updates to expert-led conversations, here’s what’s been happening:
📋 What’s new this month:
🌱 Our Team has Grown
Lee McCance joins Adverity as the new Chief Product Officer 🎉
Lee joins us with over two decades of experience leading product innovation across marketing, advertising, and enterprise tech. Most recently, he served as President of Reporting and Analytics at Choreograph, WPP and GroupM’s global data and technology company, where he delivered scalable, AI-driven analytics solutions across the data stack.
His expertise in transforming complex data systems into intuitive, scalable products is key to supporting Adverity’s next stage of growth. We're excited to have him join us in accelerating our mission to make data more accessible, actionable, and valuable for teams everywhere.
🔜 Coming Soon
Data Conversations 🗣️
Ready to say goodbye to static dashboards and delayed reports? Data Conversations is making it possible. By turning your data into an intuitive, chat-based experience, it lets your team uncover insights, automate reports, and collaborate in real-time.
Less busywork. More breakthroughs #ComingSoon.
🔵 Product Updates
1. Bring Your Own Storage with Snowflake ❄️
Adverity customers can now host their own Snowflake. All ingested data and downstream actions, like transformations, monitoring, and sharing, can now be fully stored within your warehouse.
Adverity acts as the intelligent layer on top of Snowflake, enabling:
...and much more (all in one platform) 😉
This setup can offer more flexibility and control when it comes to complying with your governance and data ownership policies. Even non-technical users can access and query business-ready data directly in Adverity, no full warehouse access needed.
2. Our Data Quality Suite just got 𝘴𝘶𝘪𝘵𝘦-𝘦𝘳 🤓
As AI becomes a more integral part of marketing and business operations, one thing is clear: it all depends on the quality of your data.
That’s why we’ve enhanced the Data Quality Suite to give teams more built-in protection, visibility, and control so your data is always reliable, trusted, and ready to power advanced analytics, AI copilots, and predictive models.
🎙️ Podcast Episode with Gain Theory
“The value is not the solution. It's the insight that comes from it. The ‘what next?’ — that is the value.” - Jonathan Sweeney
In our new episode of The Undiscovered Metric 🎙, host Mark Debenham sits down with Jonathan Sweeney, Senior Director of Data at Gain Theory, to explore how MMM is evolving and how to make it work in today’s fragmented landscape.
🤝 Find us at #CannesLions2025
We’re excited to join and chat about how the most creative brands in the world are using data to fuel smarter strategies, unlock performance, and tell impactful stories.
The future of data is conversational. Let's chat!
🗣️ Chat with SuperDataScience
We’ve been chatting...about the future of data. (Spoiler: It's looking conversational)
In the latest episode of the Super Data Science Podcast, our very own Martin Brunthaler joins the host Jon Krohn to explore how AI is reshaping the way teams interact with data, from integrating sources to generating insights.
📖 Read of the Month
The big question: build or buy? Building in-house might seem like the flexible option, but hidden costs, maintenance, and resource drain often say otherwise.
Our latest guide breaks it all down: from total costs to hidden risks, and when building actually makes sense. Explore the full breakdown.
😉 Thanks for catching up with us. We will see you VERY SOON in June!
Founder & CEO at Sky Kuma | Expertise in Digital Marketing and Marketing Consulting | U.S. Air Force
2moAlways love seeing how you distill complex updates into something digestible — sharp format, great flow. The Buzz format might just be my favorite yet 🐝📊 Appreciate the clarity on the recent feature upgrades — especially helpful for anyone thinking long-term with Adverity.