Bringing the Full Stack Builder to Life
A few months ago, I shared our vision for the Full Stack Builder (FSB) model and the transformation we’re driving at LinkedIn. This follow-up dives deeper into why this model is so critical and how we’re bringing it to life.
Full Stack Builder: Why Now?
Technology has always been about empowerment. It’s not just what tech does for us, but what it enables us to do. The Full Stack Builder model is about returning to that core purpose -- creating a true meritocracy where great builders can bring ideas to life with speed and quality, pushing the efficient frontier of product development.
This isn’t just an opportunity. It’s a necessity.
We’re entering a phase where the time constant of change >> the time constant of response. To stay competitive, we must build faster, better, and more frequently. That requires going back to first principles and redesigning how we build from the ground up.
What’s Broken Today
At the heart of every company you have a builder, and their goal is simple: take an insight and bring it to life. To do this right, there are a few key steps every builder needs to take: from researching the problem and designing the solution to coding and ultimately shipping it.
That’s easier said than done, though. Over time this process got super complex, very quickly. Each step expanded to many sequential sub steps. For example, researching the problem requires not only spending time with users and customers but also doing data analyses, looking at feedback tickets, doing research studies, and so on.
And there is a valid reason for each step. BUT, today as a result, in many at-scale companies building a small feature requires hand-off across many teams, multiple code bases, and takes several sprints before you even get to launch. And launch itself is not even a success! you always need to iterate, and so this density multiples.
This happens not because the work itself is complex, but rather because the process is.
Process complexity leads to organizational complexity
The byproduct of this process complexity is also organizational complexity. It leads to roles that have micro specialization. From one builder, we’ve grown into multiple functions, and then added many sub-specialities. And when you start to include all the different levels, almost without noticing, you end up with a very dense & complex organizational stack:
So when you look at all the roles and all the steps required to bring an idea to life, you suddenly realize that we moved from builders to assembly-line workers.
Now we have an opportunity to collapse the stack, return to craftsmanship & dramatically simplify the product development lifecycle
Introducing the Full Stack Builder
The Full Stack Builder (FSB) is a new archetype, streamlining how we build and also raising the bar on who builds. A full stack builder is capable of developing experiences end-to-end, combining skills & expertise across traditionally distinct domains -- not just as a sequence of steps but as a fluid partnership between human and machine.
When we look back at the product development lifecycle, we want to make sure the majority of the time spent is on things that great builders shine in, including:
Everything else? We want to automate it.
The benefit is not only the ability to prototype and iterate quickly. Now, teams can now form on-the-fly more quickly to tackle emerging priorities and get more shots to innovate. Ultimately, we are enabling a resilient, adaptive, and forward-thinking organization that can navigate the future.
How are we bringing FSB to life at LinkedIn?
For a new startup, adopting the FSB model from day one is straightforward. For a mature company with a large product and organizational stack, it’s a complete transformation. And like any major technological revolution shift, it requires rethinking three core areas: Platforms, Tooling, and Culture.
1. Platforms
Large Language Models (LLM) coding solutions struggle with messy, legacy codebases. Productivity gains are limited if your foundation isn’t built for AI-native development. At LinkedIn, we’re re-architecting our core platform from the ground up (codename Project Nile which we’ll share more about in a future tech blog). This effort breaks our applications into simple, composable UX components that AI can reason over and code against. Think of it as re-platforming our codebase so it can work seamlessly with AI.
This also highlights a key point: we need System Builders to empower Full Stack Builders. System Builders create and maintain the platforms and tools that enable the FSB model at scale.
2. Tooling
Platforms are foundational, but they’re not enough. We’ve had to rethink our tooling end-to-end, starting from the problem statement all the way through design, code, and launch. We look at it in two steps:
Problem Statement → Research → Solution → Roadmap → Design
Today, much of this work is slow, fragmented, and specialist-driven. We’re building domain-specific AI agents to change that, such as:
Design→ Code→ Test → Launch
Once designs are locked, we shift to code and launch with another set of agents:
3. Culture
Now that the platforms & tooling are in place, the ultimate question arises: if you build it, will they use it?
The answer is No. Culture is the hardest, and most important, part of this transformation. Builders must be empowered to take initiative and adopt a new way of building. It’s like training a new engine: slow at first, then suddenly you’re in high gear.
It requires empowering builders to take initiative & invest the effort in learning a new way of building. It might feel slow at first, almost like training a new engine, but very quickly, full stack builders will be able to shift into high gear. To ensure we support this evolution, we’re updating how we hire, calibrate, and operate. This includes (1) Redefining Expectations: Embedding FSB criteria into how we hire, operate and do performance reviews, and (2) Piloting New Team Structures: Running small pods capable of building end-to-end with our tools.
I am also excited to announce that we are soon launching a new associate program - our Associate Product Builder Program. It’s a new two-year rotational experience for entry level talent to learn the full-stack craft of building products in the AI era. In this program, builders will not just write specs. They’ll build end-to-end, from idea to launch. Including: speccing, designing, prototyping to shipping real features. They’ll learn to think AI-first. To build and lead with purpose.
The Future Belongs to Builders
We’re still early in this journey, but I’m convinced the Full Stack Builder model will define the future of how we build products in the AI era.
When you collapse the stack, empower great builders, and pair them with the right platforms, tools, and culture, you unlock a level of speed, quality, and innovation that will set the next frontier.
Product Lead at Roblox | Join 100K+ at creatoreconomy.so
3wAwesome it's great to see a big company innovate like this!
Fractional CTO | Accelerating SME & Startup Growth with AI, Automation & Tech Strategy | ex-Bank of America | Board/Advisory | 21+ Years in Digital Transformation
3wArun Jagannathan
Product Design
4wMy background is UX/Product Design and I went from concept to app store release in several months, failing and learning many times along the way. As a solo builder I expect to cut that time in half in my next build. I've always have had concept, vision, brand, messaging, visual design UI/UX, CSS covered. I wouldn't say it was easy to get there but I was able to get to a high quality stable scalable build of a social app. No major defensible unique propriety technology but this idea doesn't need it. Making stuff has never been so exciting for me.
AI PM Intern @ Juniper Networks | Info Sci @ U of M
1moAs hobby full stack builder, I'm a fan.
Talent Acquisition Specialist | HeadHunter | Tecnología | Gestora de inclusión | Culture | Candidate Experience | Personas 🏳️🌈
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