Compulsion Games boss tells Brazilian devs to bake discoverability into the bedrock of their games
In today's edition, we're highlighting a recent feature on discoverability and the Brazilian game market.
Studio founder Guillaume Provost says developers in emerging markets must contemplate how their projects can 'punch through the noise barrier.'
Compulsion Games founder Guillaume Provost says Brazil is a frontrunner among the emerging markets in the game industry, but feels developers in the region must focus on discoverability in order to continue building momentum.
Provost has overseen We Happy Few and South of Midnight developer Compulsion since it started out as an indie studio in 2009. A lot has changed since then, with the Montreal-based studio joining the Xbox Game Studios roster in 2018 after being acquired by Microsoft.
The industry veteran—who also had a stint as an advisor at global content fund Kowloon Nights—has plenty of experience in charting the high seas of the video game industry, and speaking to Game Developer at Gamescom Latam had some wise words for his peers in Brazil.