The Difference Between Engagement and Interaction

The Difference Between Engagement and Interaction

We often hear that good eLearning should be “interactive.” But here’s the truth: interaction alone isn’t enough.

Clicking next, dragging a slider, or matching terms can all be interactive…But does that mean the learner is engaged?

At Inelso, we ask a different question: Is the learner thinking, feeling, and connecting with the content?

That’s where real engagement lives.

What looks like engagement (but isn’t):

  • Clicking without context

  • Answering quiz questions just to move on

  • Navigating flashy animations without meaningful takeaways

What is engagement:

  • Feeling curious enough to keep exploring

  • Seeing yourself in the scenario

  • Wanting to apply what you just learned in real life

How we design for engagement at Inelso:

  • We use storytelling to build emotional connection.

  • We ask relevant questions, not just quiz questions.

  • We give learners space to reflect — not just click.

  • We design journeys that flow with intention, not just add “interactions” for show.

Because when someone is truly engaged, they’re not just completing a module. They’re thinking differently. They’re learning.

What does engagement mean to you? We’d love to hear what makes you lean in when learning.

Stuart Kruse

Head of Custom Content Solutions at Learning Pool

2mo

There’s an even quicker route to engagement, make the content truly useful. If it is useful you get engagement for free!

I agree 100%, but I also think the content plays a significant role, as well as your target audience.

Jenny Howard

Helping Businesses Communicate with Engaging Doodle Videos | Thrive Programme Coach Empowering Positive Change

2mo

Totally! Learning through storytelling is hard-wired into us all, so the more engaging we can make those stories, the better!

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