Digital Europe Update

No. 2 / September 2025

PAC Horizons 2025 – European Tour is almost here! This fall, we’re bringing the software & IT services community together in four cities, four high-impact gatherings:

📍 London – 01 Oct 📍 Paris – 02 Oct 📍 Munich – 14 Oct 📍 Frankfurt – 23 Oct

Expect exclusive market insights, real-world perspectives, and strategies for navigating the changes shaping our industry right now. The countdown has started—connect with us to learn how you can take part.

We invite you to subscribe to our Digital Europe Update newsletter for the latest IT news delivered directly to your inbox.

• SAP is investing €20bn in its European operations and has unveiled new Sovereign Cloud offerings including SAP Sovereign Cloud On-Site.
• Semiconductor manufacturer ASML has become the largest shareholder in France’s Mistral AI after making a €1.3bn investment.
• Accenture has acquired MomentumABM, a UK-based B2B sales consulting firm with 90 employees based in London and Boston.
• Tietoevry has completed the divestment of its Tietoevry Tech Services business to funds advised by Agilitas Private Equity for €300m.

Adobe’s LLM Optimizer: Why GEO Matters

Adobe’s June 2025 launch of the LLM Optimizer is more than just another product announcement; it highlights a critical inflection point for digital marketing. Read the article.

ID & Access Management – Dependencies, Connections & Providers

IAM is no longer just about managing employee logins, but about securing access across cloud platforms, remote workforces, APIs, third-party vendors, and machine identities.  Read the report.

Vendor Profile - LTIMindtree

LTIMindtree (LTIM) is a US-centric IT services vendor with a client base organized around three verticals that represent ~80% of revenues. Read the report.