Expert Guide to Using Custom Channel Grouping in GA4
Custom channel grouping in GA4 is a great, new feature and a welcome add-on to the default channel grouping. Learn how to enhance your data insights when leveraging both.
The long awaited feature of custom channel groups is finally there.
GA4’s custom channel groups are based on manually defined traffic ‘rules’.
The difference with the default channel grouping is that you are completely flexible on how to attribute site sessions to different channels within a custom channel group.
The default channel grouping in GA4 follows a rigid set of predefined rules and cannot be modified.
This new custom channels feature can be leveraged in a variety of ways in the GA4 UI. We will explore this and many more related topics throughout this article.
Read more: Expert Guide to Using Custom Channel Grouping in GA4.