A February round-up of news from Liverpool Convention Bureau

A brand new Liverpool City Region Event Planners' Guide

The brand new Liverpool City Region Event Planners' Guide launched at International Confex on 26 February.

The guide is the ultimate resource for finding out everything you need to know about hosting your event in the region. It includes information on a host of topics that will help you have the best event, right here in the region.

You can find recommendations on things such as venues to host your event, things to do across the region for delegate downtime, why Liverpool City Region is the perfect destination for your event, and lastly, how we can help make your life easier and make incredible happen!

You can pick up a physical guide at any of our tradeshows, otherwise you can view an online version on our website below.

International Confex was a hit

Team Liverpool was well represented with regional partners at this year's International Confex down in Excel London on 26-27 February.

We were joined by six tremendous partners who were ACC Liverpool, Sodexo Live!, Royal Liver Suite at The Royal Liver Building, National Museums Liverpool, Floral Pavilion Theatre & Conference Centre and Halton Borough Council.

Both days were very productive with time spent meeting lots of new people enquiring about bringing a conference or event to Liverpool City Region plus catching up with new and existing clients.

On the stand, we hosted our annual drinks reception, sponsored by Sodexo Live!, which proved to be busy and fruitful. As well as this, we launched the brand new Liverpool City Region Event Planners' Guide on the stand, with plenty of people taking a copy.

More details will be announced soon on where you can find us next so stay tuned.

Vote for Liverpool Convention Bureau at the M&IT Awards

Liverpool isn’t just a city with history—it’s a city that makes history. From the birthplace of particle accelerators to pioneering life sciences, Liverpool stands out as the ultimate conference destination.

Did you know that we have played a pivotal role in bringing world-class events like the International Particle Accelerator Conference 2029 and the Labour Party Conference to our city, reinforcing Liverpool’s global reputation in science, politics, and beyond.

Help us keep Liverpool in the global spotlight—vote for Liverpool Convention Bureau at the M&IT Awards in the Best Convention Bureau category!

Vote here: https://LiverpoolConventionBureau.short.gy/CCKiaA 

Andy Harrison, International Bidding Manager at Liverpool Convention Bureau, recently attended the second Visit Association Conference at ICC Wales in Newport.

Hosted by VisitBritain in partnership with MeetEngland, Meet in Wales, and VisitScotland Business Events, the conference carried the theme "Bid for Today, Bid for Tomorrow." It brought together 70 industry professionals, including representatives from UK nations, city convention bureaus, international associations, and professional conference organisers (PCOs).

A central focus of the conference was the evolving challenges in bidding for international association events. Discussions explored how the perspectives of associations, destinations, and PCOs could be better aligned to create more successful and competitive bids.

Another key topic of debate was the effectiveness of ambassador programmes. While many destinations highlighted their benefits, associations and PCOs emphasised the importance of broader decision-making processes. The discussion highlighted the need for transparency and strategic alignment when leveraging ambassador networks in bidding efforts.

The role of AI in event planning was another prominent theme. Industry experts advised destinations to embrace AI as a tool to enhance, rather than disrupt, the sector. AI-driven efficiencies were highlighted as key opportunities for improving bid strategies and streamlining processes.

Beyond the insightful discussions, the conference provided valuable networking opportunities. A Welsh-themed evening at Celtic Manor facilitated further engagement with industry peers, leading to the generation of a couple of new leads for Liverpool as a future conference destination.

The conference proved to be an invaluable experience, offering Andy the opportunity to build new relationships, gain key industry insights, and promote Liverpool as a premier destination for international events. The knowledge and connections gained will contribute to strengthening Liverpool’s future bidding strategies.

Make an enquiry with Liverpool Convention Bureau

If you’re looking to bring your event to Liverpool, our expert team can make that happen. Fill in our enquiry form below and someone will be in touch with you soon.