Flood Insurance: What Most Agents Still Don’t Know (But Should)

Let’s be real—flood insurance has changed, but the way many agents sell it hasn’t caught up.

You’re probably quoting flood policies under Risk Rating 2.0, which is good. But here’s the knowledge that separates the “order takers” from the trusted advisors:

🔹 Elevation Certificates (ECs) – Optional Doesn’t Mean Irrelevant Yes, under Risk Rating 2.0, ECs are no longer required. But if a structure is elevated well above Base Flood Elevation, an EC can still unlock premium reductions. In some cases, it’s the difference between a “meh” quote and a “sign me up” one. Use it when available—it’s still a power tool.

🔹 LOMA & LOMR-F: The Compliance Escape Hatch Your client’s home is mapped in a flood zone, but it's built on elevated land? They could qualify for a Letter of Map Amendment. That removes the federal requirement—but here’s your opportunity: educate them on why flood insurance is still smart. Over 20% of flood claims happen outside high-risk zones.

🔹 Replacement Cost ≠ Guaranteed Let’s stop the surprise heartbreak. Unless it’s a primary residence insured to at least 80% of replacement cost, NFIP pays Actual Cash Value. That means depreciation gets factored in. No one likes learning this after the fact. Talk about it now and build long-term credibility.

🔹 ICC Coverage – The $30K Nobody Talks About NFIP includes up to $30,000 for code compliance costs post-flood. It’s a huge benefit, especially for older homes. But most agents gloss over it. Big mistake. ICC can be the lifeline that keeps your client from having to walk away from their property.

🔹 Private Flood Insurance – The Secret Weapon Let’s talk Beyond Floods. Flexible coverage, broader coverage, often better rates, and higher limits—especially for higher-value homes or investment properties. Clients want options. If you’re only offering NFIP, you’re not giving them your best. Add Beyond Floods to your toolkit or risk losing the deal to someone who already has.

Flood insurance isn’t just a box to check. It’s a strategic advantage—for those willing to go beyond the basics.

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