👉 Guided tours to increase conversions in your software product
In the competitive world of SaaS products, one of the biggest challenges is demonstrating the value of your platform to users as quickly as possible. Users often sign up for a free trial or access your application without fully understanding how your software can solve their problems.
At nazaríes intelligenia, we have seen how Digital Adoption Platforms (DAPs) and special guided tours are crucial to accelerate adoption and improve conversion rates.
A Guided Tour is an interactive experience that guides users through the key features of your product, allowing them to quickly understand how your platform can help them achieve their goals and ultimately convert them into paying customers.
How guided tours improve conversion in SaaS
Guided tours have a direct impact on conversion by:
Reducing the friction during the onboarding: Users usually feel overwhelmed by the complexity of a new tool. A guided tour reduces this friction and shows users how to use the key features in an effective way, removing barriers and increasing the probability of conversion.
Accelerating value discovery: A guided tour guides users through the characteristics that generate the most value, helping them to quickly understand how your product can solve their needs. This accelerates the conversion process by taking them to their “aha moment” in a more efficient way.
Customizing user experience: By adapting the guided tour to the profile and needs of the user, we create a more relevant experience, which increases the value perception and the probability of conversion.
Improving withholding: Users that understand how to use your product and obtain positive results from the beginning are more likely to stay on the platform, reducing the dropout rate.
Comparison of guided tour leader tools for Saas
We have worked with different guided tour tools in our customers’ projects and, coming up, we will make a comparison of the most outstanding ones:
Guided tours with Open-Source tools: a customized option
Besides SaaS solutions, we have also worked with open-source tools such as Intro.js to implement fully customized guided tours. The main advantage of this option is its flexibility and the ability to fully adapt to the specific requirements of the platform. Nevertheless, they pose some disadvantages and challenges
Implementation cost: It is much bigger since it requires the efforts of developers to create the tours.
Maintenance: Open-source tools require a bigger maintenance effort, since any software change may affect the guided tour, which implies checking it after each deployment in production or implementing automated tests to ensure its correct performance.
This option is ideal for enterprises that are looking for a high degree of customization and have the technical resources to maintain and adjust the guided tours as their platform evolves, but our suggestion is to start with a SaaS product and thus allow the product manager to create these tours without the need for code.
Experience in nazaríes intelligenia
In nazaríes intelligenia, we have extensive experience in the implementation of open-source tools as well as guided tour SaaS solutions to improve the conversion of products. We have worked with Intro.js to develop customized guided tours in complex products, as well as with leader tools like Appcues, Userpilot and Pendo in our customers’ projects.
Thanks to our experience:
We have succeeded in improving the conversion rates by showing the users the value of the platform in a quick and efficient way.
We have reduced the development costs by implementing effective guided tours that eliminate the need for additional training and reduce support requests.
Conclusion
Guided tours are an essential tool to increase conversion and withholding in SaaS products, and in nazaríes intelligenia, we have the experience and knowledge to implement the solution that best adapts to your product and needs. Either through open-source tools like Intro.js or through market-leading SaaS solutions, we will help you show the value of your platform and turn more users into customers.
If you would like to improve the experience of your users and optimize the conversion of your SaaS product, contact us and find out how we can help you to implement guided tours that make a difference.
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