High speed, high quality, digital corrugated print – before, during, and after vacation…

As we lay on the beach reading a good book or dropping our line in the river hoping for a good catch, think about the impact the HP PageWide Industrial press is making on our business while we are away on vacation. While we are relaxing, HP PWI presses are hard at work changing our industry in the most profound ways.

A great example of this is Georgia Pacific, one of the nation’s leading corrugated box manufacturers offering standard corrugated containers, as well as specialty packaging products including high-finish and pre-printed packaging. Their customers include leading brands who rely on their expertise in direct print, high quality, color boxes which can be designed and produced cost-effectively for virtually any product.

“Georgia-Pacific Corrugated is always looking for ways to enhance our customers’ brands and optimize their packaging,” said Sergio Morales, director – product and brand development at Georgia-Pacific. “The decision to purchase the new HP T1100S digital press was driven by our customers’ desire to bring new designs to market faster and provide more flexibility in customization and product quantity.”

Leading packaging industry analyst Smithers Pira, recently held this year's Digital Print for Packaging US event, which featured a presentation by Chris Knecht, Commercial Lead and Product Development Manager at Georgia-Pacific Digital Solutions. With over 30 years’ experience in package printing - he has been on the ground floor with Georgia Pacific’s implementation of the HP PageWide Industrial T400S and T1100S digital presses.

Chris put it best when he said:

“I first discovered digital print for packaging at a trade show over 20 years ago. Fast forward to today and digital print is on the cusp of a total industry transformation. The primary consideration for design for digital is creativity – the creative mind is no longer limited by the restrictions of an analog press. Imagery and communication comes to life.”

HP and Georgia-Pacific have a great working relationship. HP’s deep experience in digital print solutions and broad exposure across the graphics industry and Georgia-Pacific’s unrivaled experience and dedication to innovation in corrugated packaging make for an ideal collaboration in providing the digital print features demanded by leading brands as corrugated packaging becomes an integral part of consumer campaigns. Brands continue to seek new ways to increase engagement with their consumers and digital print is there to provide brand owners with more options and greater flexibility, together with GP is hard at work to be first to serve and win these customers.

So while you are relaxing on vacation, the profound industry changes continue, and those of us who embrace this change and reinvent our businesses with HP PageWide Industrial technology will win.

Keep on reinventing!