How to AI-ify: C.R.A.F.T. Into an AI-First Enterprise
Andre Ribeiro, MCC
Executive Coach | C-Suite, Board and Executive Committee | Entrepreneur | Family Business Coaching | AI for Leaders
How to AI-ify: Turning Your Company Into an AI-First Enterprise
In today’s digital landscape, the question for business leaders isn’t whether to adopt artificial intelligence, but how to do it in a way that drives real transformation. Becoming an AI-first company means putting AI at the core of your strategy, operations, and culture—not just layering it on top of existing processes.
What Does It Mean to Be AI-First?
An AI-first company is built around AI from the ground up. This approach reimagines workflows, decision-making, and customer engagement with AI as the primary driver of innovation and efficiency. It’s not about isolated pilots or add-on tools; it’s about fundamentally redesigning how your business operates.
What Is the AI-First CRAFT Framework?
The CRAFT Framework is Rachel Woods’ signature method for turning any business process into an AI-driven workflow. It is designed to help organizations of all sizes implement AI quickly, efficiently, and with real business impact. The framework is especially relevant for teams looking to move from AI experimentation to meaningful, repeatable results.
Why This Approach Works
The AI-First Playbook: From Vision to Execution
The Competitive Edge
Companies that adopt an AI-first mindset are already seeing measurable gains: faster decision-making, improved customer satisfaction, and greater operational efficiency. The key is to treat AI as a strategic partner in every layer of the organization, from leadership vision to frontline execution.
If you’re ready to AI-ify your business, start by clarifying your processes, designing realistic pilots, and building a culture that welcomes change. The future belongs to those who put AI at the center of their transformation journey.
This practical framework for AI-first transformation is championed by leading innovators like Rachel Woods, founder of The AI Exchange, whose CRAFT method is helping organizations worldwide unlock the true potential of AI.
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André Ribeiro is a Master Certified Coach (MCC) by the International Coaching Federation (ICF)-the world’s largest professional association for coaches. He has extensive training and practice in business, leadership, performance and psychology. He has founded and developed international businesses across multiple sectors, including media, finance, travel, entertainment, digital marketing, and e-commerce.
He coaches leaders to navigate the most complex decisions of their professional lives and emerge more aligned with their deepest values and what matters most with governments, armed forces, NGOs, and top companies including Accenture, Airbus, Bytedance/TikTok, Colgate-Palmolive, Google, Ferrero, Heinz, IBM, Intel, Meta, Nestle, Novartis, Nike, Pfizer, Roche, Santander, Saudi Aramco, Visa and the United Nations.