How to avoid information overload with your frontline staff

Frontline employees are drowning in information—but not all of it is useful. Every day, they’re bombarded with updates, announcements, policy changes and training materials, often delivered through multiple channels.

While leadership intends to keep teams informed, the reality is that too much information, sent without strategy, creates more confusion than clarity. Employees struggle to sift through what’s truly important, leading to frustration, disengagement and even costly mistakes.

In fact, our latest research found that 83% of frontline workers feel overwhelmed by the sheer volume of information they receive, and 1 in 5 have considered quitting because of it. When messages are irrelevant, repetitive or poorly timed, employees start tuning out altogether. And when critical updates get buried in the noise, productivity, morale, and even customer experience take a hit.

You can streamline communication without leaving employees in the dark.

• Start by auditing your internal communication channels to identify where information overload is happening.
• Break updates into bite-sized, easy-to-digest snippets instead of long-winded messages.
• Prioritize what gets shared and when, ensuring frontline teams receive relevant, actionable information without distractions.
• Most importantly, provide context—when employees understand why something matters, they’re more likely to engage and act on it.

Want a smarter way to cut through the noise and keep your frontline informed? Read the full blog for practical strategies to reduce information overload and improve frontline communication.