How to build a business that bends, not breaks

There’s no shortage of uncertainty in the business world right now – global tensions, inflation, talent shortages, supply chain issues, AI disruption. However, one truth remains: businesses that endure are the ones that are built to bend, not break.

I’ve spent decades advising and partnering with entrepreneurs, and if there’s one thing I’ve learned, it’s this: stability doesn’t come from avoiding change. It comes from being structured to adapt.

Here’s what I see in businesses that survive the chaos and come out stronger.

Start with clarity

In unpredictable times, financials matter more than ever. But before the spreadsheets, you need clarity on what the business is here to do. Ask yourself: What do I want this business to do for me?

More time? A legacy? A profitable exit? Once that’s clear, the financial strategy can be built to support it.

Know your 12 building blocks

At the CFO Centre, we guide businesses through the 12 Boxes: the foundational areas where businesses win or wobble. These include everything from risk management and funding to cash flow, compliance, and succession planning.

It’s rarely one big thing that causes a business to stumble. It’s a dozen small cracks no one noticed until the pressure hit. Knowing where the gaps are gives you the flexibility to shift when the unexpected comes.

Build for action, not perfection

A common trap I see is waiting for the “perfect” moment or the “perfect” data. In reality, what growing businesses need is a bias for action built on a plan that’s good enough to move and agile enough to adjust.

This is why a part-time CFO can be such a game-changer. They bring that outside perspective, senior experience, and strategic accountability without the cost or complexity of a full-time hire.

Surround yourself with thinking partners

Uncertain times are isolating for founders. The pressure can feel overwhelming, and it is easy to get caught in the weeds.

Smart entrepreneurs know when to ask for help. They build a bench of experienced advisors who challenge their thinking, sharpen their plans, and help carry the load.

Focus on today, but plan for the exit

I often meet founders so immersed in the day-to-day that they’ve lost sight of the end game. The irony is that knowing your desired exit helps you make better decisions about hiring, systems, clients, and capital.

Think like a future buyer. What would make them want your business?

The bottom line

The businesses that last are the ones that are ready to move when others freeze. They’re clear on their purpose, steady in planning, and surrounded by good people.

Let's have a conversation if that’s something you’re working toward. No pressure, just a chance to look at your goals and the road ahead. Message me here or click to learn more: https://www.linkedin.com/smart-links/AQFEkPaRyy6XEg.