How to Feel in Control of Your Money

Do you know how much revenue your business has generated from January 1st to August 1st?

If your answer is no, you might be feeling overwhelmed, frustrated, or even a bit fearful when it comes to your finances. You might feel like you're constantly "robbing Peter to pay Paul" and just want to finally feel like a grown-up with your money.

If your answer is yes, here are a few important follow-up questions: Are you paying yourself regularly? Do you feel in control of your money? Are you using the financial reports you receive to guide your decisions and take inspired action for your business?

Whether you answered yes or no, it's critical to know your numbers. Understanding how much your business generates, spends, and retains is the foundation of making smart financial decisions. It’s not just about the numbers on a page—it’s about learning from the past, managing the present, and forecasting the future.

There are countless books on marketing, business growth, and entrepreneurship, but one of the most important resources is often overlooked: your financial reports. Your bookkeeping isn’t just for your accountant or CPA—it’s the book that tells the story of your business. And if you’re outsourcing your bookkeeping, take a moment to give yourself credit—that’s a smart use of your time and money. Delegating these tasks shows trust, but it’s just as important to know how to use the reports you receive.

So, how can knowing your numbers help you?

1. Gain Control: When you understand your financial reports, you’ll feel more in control of your money. No more guessing where your cash is going or feeling uncertain when making financial decisions.
2. Make Informed Decisions: Knowing your numbers allows you to forecast the future and make confident choices. Whether it’s deciding to invest in marketing, hire new staff, or pay yourself, financial clarity provides the foundation for growth.
3. Stop the Financial Juggling: If you’re tired of “robbing Peter to pay Paul,” understanding your numbers can help you break that cycle. You’ll know exactly where your money is, and how to allocate it more effectively.
4. Take Inspired Action: Financial clarity helps you take action with confidence. Instead of reacting to financial stress, you can be proactive—setting goals, planning for growth, and taking steps that align with your long-term vision.

The bottom line is this: It’s not enough to have bookkeeping done—it’s about understanding the reports you receive and using them to make empowered decisions. By knowing your numbers, you’ll stop feeling like you’re constantly playing catch-up and start feeling like the confident, capable business owner you are.

You got this,

Becca Heissel

Business Owners Advocate